Marketing & Supplier Relations Manager at Frank Management Consult Ltd

Roles & Responsibilities:

• Execution of Marketing Strategies: Implement marketing campaigns, promotions, and initiatives based on the strategies and goals set by the General Manager (GM) and the Board.
• Drive revenue growth by capitalizing on Joint Business Plans (JBPs) with suppliers, identifying multiple avenues for revenue generation.
• Leverage digital marketing, executing year-round advertising campaigns that further contribute to revenue generation and enhance brand visibility across all business segments.
• Build and maintain the brand identity across all business segments.
• Develop and execute customer engagement programs, including loyalty programs, digital marketing campaigns, and in-store promotions.
• Manage the company's digital presence, including social media, website updates, email campaigns, and digital advertising.
• Collaborations & Partnerships: Foster relationships with local influencers, businesses, and customers to support marketing initiatives.
• Track and report marketing performance against KPIs and revenue targets. Make adjustments as needed to ensure goals are met.
• Oversee in-store displays, promotions, and loyalty events to enhance customer experience and drive sales.

Minimum Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5 years of marketing experience, preferably in Retail, or Marketing Agency
• Proven track record in executing revenue-driven marketing strategies.
• Strong understanding of digital marketing tools and platforms (e.g., social media, Google Ads, email marketing).
• Experience in creating and implementing customer engagement programs and promotions.
• Ability to work independently, execute plans, and meet deadlines with minimal supervision.
• Excellent communication, organizational, and analytical skills.
• Willingness to work and live in Nakuru