Marketing Supervisor at Peach Cars KE

Responsibilities

The Sales and Marketing Supervisor will:

• Develop strategies and tactics to grow and maintain our customer base in collaboration with our customer experience and sales team, focusing on lead generation and conversion.
• Set and track metrics to enable data-driven decision-making; create and perpetuate a hypothesis-driven culture in the Marketing team at Peach.
• Manage SEO activities, with support from the team, such as content strategy and keyword strategy to increase rankings on all major search platforms.
• Manage day-to-day activities of the marketing team and collaboration efforts with other teams.
• Develop and manage a monthly and quarterly budget(s) for the marketing efforts in line with company budget capabilities and marketing objectives.
• Own knowledge management within the Marketing team at Peach, including the development of SOPs, to enable increased efficiencies and scalability.
• Ensure that there is a return on investment from all marketing activities, both online and offline.

Qualifications

• Degree in marketing or a related field
• 3-5 years of work experience managing a team and collaborating with other teams
• Skilled in market research and direct sales
• Have good communication, negotiating, and analytical skills
• Be a good problem solver and have the ability to collaborate with team members
• Proven experience in developing and implementing marketing plans
• Ability to analyze and appropriately respond to market research and current market conditions
• Ability to monitor and fulfill industry best practices
• Capacity to leverage expertise in order to generate sales.
• Content creation skills (photography, videography, and editing) are an added advantage