Product Marketing Manager at Frank Management Consult Ltd

Roles & Responsibilities:

• Implementing the Product Marketing Strategy with the objective to increase demand for the company’s payment Solution.
• Create demand for value-add products such as the company’s payment, Mobile, the company’s Card, and others through effective positioning, messaging, and promotions.
• Evaluate existing product positioning both internally and externally and define the target market per product.
• Define the value proposition supported by clear and effective communications, messaging, proof points and value statements for each product.
• Write compelling copy that resonates with each audience and channel.
• Develop and execute campaigns around product launches and enhancements.
• Ensure all elements of product launch are engaged; digital, social, PR, SEM, content etc.
• Liaise with Marketing Subdivisions to ensure alignment between product/content/regional/design strategies.
• Prepare and compile product marketing materials.
• Lead the company’s payment product communication, positioning statements, and materials. Serve as the marketing expert for our product set.
• Collate and coordinate design of presentation material around each product – this includes sales presentations, brochures, e-books, etc.
• Ensure all product marthe keting materials are updated and accessible across the organization.
• Responsible for making sure all product marketing materials are up to date and available.
• Produce actionable weekly and monthly product marketing reports.
• Analyze sales & channel data per product line to understand gaps in product positioning and amend accordingly.
• Ensure sales team is equipped with relevant product information for events.
• Coordinate with product marketing team relevant sales presentations or product support collateral for events.
• Ensure relevant product awareness fothe r specific events and regions.
• Collate the required budgeting information for marketing initiatives.

Minimum Requirements:

• Degree in business related field
• 4+ years of product marketing experience in the financial sector
• Exposure to a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media.
• Experienced in all elements of B2B Product and Brand Marketing, with a solid understanding of communication, copy writing, and exhibit strong leadership characteristics.