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  • Posted: Feb 25, 2023
    Deadline: Not specified
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    Frank Management Consult Ltd is an international management consulting agency. We work with major companies, raising their performance, driving their strategies and enhancing their productivity.
    Read more about this company

     

    Product Marketing Manager

    Roles & Responsibilities:

    • Implementing the Product Marketing Strategy with the objective to increase demand for the company’s payment Solution.
    • Create demand for value-add products such as the company’s payment, Mobile, the company’s Card, and others through effective positioning, messaging, and promotions.
    • Evaluate existing product positioning both internally and externally and define the target market per product.
    • Define the value proposition supported by clear and effective communications, messaging, proof points and value statements for each product.
    • Write compelling copy that resonates with each audience and channel.
    • Develop and execute campaigns around product launches and enhancements.
    • Ensure all elements of product launch are engaged; digital, social, PR, SEM, content etc.
    • Liaise with Marketing Subdivisions to ensure alignment between product/content/regional/design strategies.
    • Prepare and compile product marketing materials.
    • Lead the company’s payment product communication, positioning statements, and materials. Serve as the marketing expert for our product set.
    • Collate and coordinate design of presentation material around each product – this includes sales presentations, brochures, e-books, etc.
    • Ensure all product marthe keting materials are updated and accessible across the organization.
    • Responsible for making sure all product marketing materials are up to date and available.
    • Produce actionable weekly and monthly product marketing reports.
    • Analyze sales & channel data per product line to understand gaps in product positioning and amend accordingly.
    • Ensure sales team is equipped with relevant product information for events.
    • Coordinate with product marketing team relevant sales presentations or product support collateral for events.
    • Ensure relevant product awareness fothe r specific events and regions.
    • Collate the required budgeting information for marketing initiatives.

    Minimum Requirements:

    • Degree in business related field
    • 4+ years of product marketing experience in the financial sector
    • Exposure to a wide range of marketing functions, including events, communications, advertising, branding, digital marketing, and social media.
    • Experienced in all elements of B2B Product and Brand Marketing, with a solid understanding of communication, copy writing, and exhibit strong leadership characteristics.

    go to method of application »

    Dealer Sales

    Roles & Responsibilities

    • Achieving monthly volume & value sales to the dealer channel of all water & sanitation solutions manufactured by the company,
    • Achieving collection targets,
    • Adhering to route weekly/monthly route/visit plans.
    • Ensuring monthly volume and revenue sales & collection target achievement.
    • Deploying BDS (Business Development Strategy – growth from existing customers, getting new customers & reviving lost customers),
    • Ensuring business volume & revenue.

    Minimum Requirements:

    • Degree/ Diploma  in business related field
    • 5+  Building Construction Industry experience with water tank sales experience preferred
    • Extensive field sales experience in selling to Hardware Shops, Building/construction material distributors & dealers

    go to method of application »

    Sales Representative -Hardware Division & Projects (Construction)

    Key Duties & Responsibilities

    • Identify business opportunities by identifying prospects and evaluating their position in the industry, researching and analyzing sales options.
    • Achieving growth and exceeding sales targets by successfully aiding the hardware sales team
    • Designing and implementing a strategic market plan that expands on product placement to the retail market. and ensure its strong presence
    • Solution Provision by bridging the Gap between the Clients and Suppliers and ensuring good understanding between both parties.
    • Business Development, Sourcing for Projects from Architects, QS, and Engineers.
    • Market Survey by ensuring that the company is in touch with the market dynamics and able to adapt amicably.
    • Coordinate and lead all regular sales training with the counter salespeople, fundis, and product merchandising.
    • Drive the sales process in the retail market like hardware from the plan, close, and after-sales services coupled with an impressive track record of closing deals and retaining customers.
    • Identify Sales products by establishing contact and developing relationships with prospects, recommending solutions.
    • Keep track of Customer Registration Forms, this includes: Gathering information, checking if all documents meet the required parameters, updating any information on the forms from time to time, file, and keeping them accessible when needed.
    • Analyze the territory market’s potential, and track sales and status reports. Ensures that payments for goods/services sold are paid for in good time

    Minimum Qualifications

    • Degree in any field of study. A diploma in marketing or business-related courses would be added advantage.
    • At least 4 years of successful sales experience. Previous experience in building construction projects or hardware divisions is highly preferred.
    • Computer proficiency. Experience with CRM is an added advantage

    Method of Application

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