Sacco Business Development Manager at Co-operative Bank of Kenya

Job Purpose:

To play a pivotal role in shaping the sacco’s business strategies and nurturing lasting partnerships. The candidate’s expertise will ensure the sacco remains an industry leader while making a positive impact in our community.

SACCO BUSINESS DEVELOPMENT MANAGER (REF: BDM/04/25)

Reporting to: The Group CEO

Roles and Responsibilities

• Develop, monitor, and execute strategic and comprehensive marketing budgets and plans that drive business growth while aligning to the Sacco’s strategic objectives.
• Draft and deliver timely annual work plans that foster collaborative marketing initiatives to the Group CEO.
• Design and implement direct marketing campaigns according to the Sacco’s overall marketing strategy while leveraging creativity and innovation.
• Conduct insightful market research and intelligence for the Sacco, analyzing results to provide actionable insights and recommendations to the Group CEO and leadership.
• Spearhead member recruitment efforts and mobilize savings by understanding and addressing member needs.
• Develop and archive marketing communication materials for both new and existing member recruitment.
• Develop and implement targeted marketing strategies tailored to specific member segments.
• Develop marketing plans to drive growth while meeting members’ needs.
• Collaborate with the education committee and Group CEO to design annual member education programs that enhance member engagement and financial literacy.
• Proactively track and monitor both new and existing member accounts to ensure continuous engagement and retention.
• Provide and submit timely monthly reports on the Sacco’s marketing activities, offering timely insights into campaign effectiveness.
• Competently and adequately represent the Sacco in requisite capacities, maintaining a professional image.
• Curate engaging digital content ensuring the Sacco’s communication channels feature up-to-date and valuable insights that resonate with members and promotes the society’s vision.
• Review and analyze the performance of various marketing campaigns, gaining effective insight against set goals to inform future strategies.
• Perform any additional lawful duties as may be assigned from time, demonstrating flexibility and commitment to the Sacco’s overall mission.

Qualifications & Experience

• Hold a university degree in Marketing, Business Administration, Economics, Business Management, or a related field.
• Have at least 7 years of experience in marketing and business development within the Sacco or financial services sector, with a proven track record of driving growth and success.
• A diploma in Marketing, Co-operative Management, or Mass Communication is a plus, demonstrating a commitment to ongoing learning and professional development.

Attributes/Skills

• Up to date with the latest trends and best practices in the co-operative leveraging this knowledge to drive innovation.
• Possess strong market intelligence and public relations
• Informed about latest online and digital marketing trends and
• Have excellent conflict resolution and interpersonal skills and ability to build lasting relationships with
• Possess a strong ability to prioritize tasks, manage time effectively, and maintain a high level of productivity.
• Demonstrate the capability to manage complex projects simultaneously, leveraging your ability to prioritize tasks and meet deadlines efficiently.
• Thrive in environments with minimal supervision.
• Have a solid understanding of the internal policies, systems and procedures of a
• Bring a positive and empathetic approach to your work, utilizing emotional intelligence to build strong relationships.
• Exude high levels of confidence and assertiveness.
• Demonstrate strong computer literacy skills, with proven experience in Microsoft Office applications, including spreadsheets and PowerPoint, to efficiently manage and present data.