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    • Vacancies at Corporate Staffing

    Posted: Sep 26, 2024
    Deadline: Not specified
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    Sales and Marketing Manager

    Key Responsibilities                  

    • Establish sales goals and objectives to achieve departmental targets.
    • Develop and implement the annual marketing plan, coordinating marketing activities and annual sales and promotion programs.
    • Ensure the achievement of the hotel’s vision, mission, and goals, resulting in outstanding customer service.
    • Develop customer base and market segmentation to meet target sales forecasts and budgets.
    • Manage day-to-day sales activities, including supervising sales teams and overseeing shift management to ensure operational efficiency.
    • Conduct market research, monitor competitor activities, and identify opportunities for growth and market penetration.
    • Utilize data-driven insights to create and execute effective marketing campaigns, promotions, and pricing strategies.
    • Collaborate with internal stakeholders to ensure alignment of sales and marketing strategies with overall business goals.
    • Analyze market trends and customer needs to tailor product offerings and maximize profitability.
    • Build and maintain strong relationships with key clients and partners to enhance business opportunities and customer satisfaction.
    • Collaborate with departmental heads to develop new revenue-increasing ideas.
    • Regularly attend departmental meetings to address guest-related issues.
    • Submit monthly sales promotion reports, competitive pricing analysis, plans for the upcoming month, and sales analysis reports.
    • Participate in regional and international trade shows and exhibitions as needed.
    • Conduct periodic target reviews and performance appraisals in alignment with the organization’s budget.
    • Set clear targets for all sales team members and review these targets weekly, communicating performance to the team.
    • Ensure each sales team member has a segmented market.
    • Maximize sales calls to achieve optimal yields.
    • Stay informed about competitors through benchmarking.
    • Ensure maximum visibility of the hotel in the market.
    • Conduct sales meetings and report to the General Manager.
    • Coordinate all sales activities.
    • Engage the sales team in team-building activities to gather feedback.
    • Lead and maintain a highly motivated team.

    Qualifications and skills

    • A degree in Sales and Marketing from a reputable institution
    • Minimum five (5) years of experience in a similar role within a 5-star hotel, with a preference for international experience outside of Kenya.
    • Proven experience in digital marketing strategies and implementation
    • Strong analytical skills for sales data interpretation and decision-making
    • Effective communication skills with the ability to influence and negotiate
    • Demonstrated leadership capabilities to motivate and manage a team towards achieving goals
    • Strategic planning abilities to develop and execute comprehensive marketing plans

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    Method of Application

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