Sales and Trade Marketing Representatives at HCS Africa

Duties and Responsibilities

• Develop marketing strategies aligned with the brand strategy
• Analyze how our brands/products are positioned in the market and crystalize targeted consumers insights
• Develop & deliver necessary trainings for Trade Marketing team on product knowledge & shoppers’ profile.
• Plan in conjunction with the Marketing Manager, Sales Manager & Trade Marketing team the salesman merchandizing tools.
• Act as the key liaison between product development and buyers.
• Maintain customer relationships for future purchases.
• Cultivate programs that ensure products sell in-store.
• In liaison with the Sales Manager & Marketing Manager, translate brand strategies into brand plans, brand positioning and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates in liaison with the Sales Manager
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Manage Trade Marketing budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.
• Work closely to manage and monitor all Brand Activation.
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Brainstorm new and innovative growth strategies
• Measure market potential channel wise and identifying target segment.
• Track competition volumes and monitor competitor activities to evaluate our brand performance.
• Align the company around the brand’s direction, choices and tactics.
• Vision to understand customer needs and translate them in to practical solutions.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.
• Work closely with finance on customer’s terms and collection.

Requirements

• University professional degree in Sales, Marketing or other relevant fields.
• Minimum of 5 years of experience in Trade Marketing in FMCG industry, preferably food & beverages industry
• Excellent verbal and written communication skills (outgoing personality).
• Experience of project management against set deliverables.
• Ability to prioritize and organize workloads independently when required.
• Team player and the ability to work across different multimedia platforms and departments.
• To set own priorities in line with business needs and work constructively within the team and on your own initiative.
• Ability to problem solve and ‘make things happen’.
• Attention to detail.
• Ability to analyze research projects.
• Willingness to learn and develop with the role