Sales Manager (FMCG) at Mybest Ltd

Our client a leading manufacturer of tomato sauce products is seeking a driven and experienced Sales Manager to lead and grow our sales efforts in the general trade segment within Kenya. The ideal candidate will have a strong background in FMCG, with a successful track record in general trade channels (wholesalers and distributors.

Responsibilities

• Develop and execute sales strategies to grow the tomato sauce product portfolio across general trade channels.
• Identify and onboard new distributors, wholesalers, and retailers.
• Strengthen relationships with existing trade partners and ensure high availability and visibility of products.
• Lead, coach, and monitor the field sales team to meet targets and grow market share.
• Analyze market trends, competitor activities, and customer feedback to inform strategy.
• Oversee pricing, discounts, and promotional strategies in line with the company’s commercial objectives.
• Collaborate with marketing and production teams to align demand and supply.
• Provide regular sales performance reports and actionable insights to management.
• Explore and support entry into regional export markets and manage relationships with cross-border distributors (as applicable).

Qualifications

• Bachelor’s degree in Sales, Marketing, Business Administration, or related field.
• Minimum 5 years of sales experience in FMCG, specifically food products.
• Proven experience and results in general trade sales.
• Familiarity with Kenya’s trade dynamics and regional export requirements is an advantage.
• Strong leadership, negotiation, and communication skills.
• Ability to manage field teams and work in a fast-paced, performance-driven environment.
• Proficiency in MS Office and sales reporting tools.