Sales & Marketing Executive at Human Capital Synergies Africa Ltd

Our Client, a corporate Event Management Company Incorporated in Kenya; seeks to recruit a Sales and Marketing Executive.

Job Purpose

The prime function of this role is to grow business profitably both reactively and proactively and to retain and develop existing database of clients maximizing profits. To ensure high quality service, on time and to budget by managing client delivery projects to enable the company to fulfill it’s contracted promises to clients consistently leading to successful account management.

Reports to: Brand Expert / Corporate Events Specialist 

Functions

Duties and Responsibilities

1. To work to the Company sales enquiries process on all enquiries.
2. To manage a portfolio of existing clients to encourage repeat and new business and in line with the Company sales Account Management Process.
3. To promote the Company by demonstrating an in-depth knowledge of the Company.
4. To fully understand the pricing structure and maximize opportunity during peak and off-peak periods.
5. To have an in-depth knowledge of key competition and their strengths and weaknesses versus the Company/companies.
6. To manage client information through the BMS ensuring this is relevant and timely.
7. To attend relevant trade fair/exhibitions/networking events and company promos as requested by line manager.
8.  To participate in familiarization trips, site inspections and client entertaining as requested which may include out of hours and weekends.
9. To identify new opportunities for the business to proactively explore and support where necessary.
10. Project  manage the successful delivery of your clients’ accounts and/or venue as verified by clients and/or venues post event feedback.
11. Prepare and track project timelines and budget to achieve objectives as set by your line managers
12. Brief, liaise with and manage all suppliers in line with delivery objectives.
13. Ensuring all clients understand all products and services on offer from the Company.
14. Maintain relationships with local suppliers and manage the venues recommended supplier.
15. Research and ensure venue operational costs are kept to absolute minimum at all times.
16. Maximize each event sale by ensuring optional extras are taken up by clients where possible.
17. Carry out a venue competitor analysis every year and ensure that this is kept up to date.

Person Specification

1. A minimum period of 3 years relevant work experience
2. Bachelor’s degree in any relevant disciplines from a recognized institution;
3. Excellent verbal communication, including the ability to ‘sell in’ stories and ‘cold-call’ journalists.
4. Demonstrated competence in creating targeted communication and marketing content.
5. Meticulous attention to detail and a high level of accuracy.
6. Proficiency in computer applications
7. Ability to develop effective presentations and proposals and be able to deliver this to decision makers
8. Highly professional and committed to the event industry
9. Good working knowledge of Microsoft packages particularly Word, Outlook and Excel
10. Excellent telephone and message taking etiquette
11. Focused on delivering a high level of customer/ client service
12. Confident and professional approach when dealing with clients and event suppliers
13. Able to work under pressure and multi task particularly during the peak seasons
14. Understanding of social networking sites (Twitter, Facebook etc.)
15. Proficient with numbers and accounting
16. A creative streak in order to put together marketing pieces

****Female candidates are encouraged to apply.