Sales & Marketing Executive at People FOCO

Job Purpose

• To drive property sales, manage client relationships, and create digital marketing strategies that increase brand visibility, lead generation, and conversion across social media and online platforms.

Key Responsibilities

Real Estate Sales

• Generate and convert leads through cold calling, site visits, referrals, and digital platforms
• Conduct property presentations, client tours, and follow-up communications
• Manage buyer inquiries, negotiations, and closing processes
• Maintain updated knowledge of properties, pricing, and market competition
• Prepare weekly sales pipeline reports and closing updates
• Build and maintain strong relationships with property buyers, brokers, and partners
• Meet monthly and quarterly sales target

Digital Marketing & Social Media Management

• Create and execute digital marketing campaigns across Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Develop social media content (posts, videos, reels, property showcases, paid ads, etc.)
• Manage and increase engagement, reach, and lead-generation through online platforms
• Run and optimize paid ads (Meta Ads, Google Ads, etc.) to drive inquiries and site visits
• Track analytics, performance data, and ROI of digital campaigns
• Maintain and update website property listings and online marketplaces

Brand & Communication

• Develop sales brochures, property pitch decks, and marketing materials
• Represent the company at property expos, open days, and networking events
• Support brand growth through email marketing, WhatsApp campaigns, and CRM updates

Qualifications & Experience

• Degree or Diploma in Marketing, Sales, Business, Communications or related field
• At least 2–3 years’ experience in real estate sales (mandatory)
• Proven experience in digital marketing & social media management
• Experience running online ads and lead-generation funnels is an added advantage
• Valid driving license is a plus (optional based on client)

Skills & Competencies

• Strong sales, negotiation, and closing skills
• Excellent communication & customer-relationship skills
• Creative social media content development skills
• Proficient in digital marketing tools (Meta Business Suite, Google Ads, Canva, CRM systems, etc.)
• Self-driven, target-oriented, and able to work with minimal supervision
• Professional presentation & high level of personal integrity

Key Performance Indicators (KPIs)

• Monthly sales targets achieved
• Lead-to-conversion rate
• Social media growth (followers, engagement, inquiries)
• Cost per lead (CPL) and Return on Ad Spend (ROAS)
• Brand visibility & campaign performance analytics