Sales & Marketing Manager - Tourism at ATL Global Business

Our Client (Sense of Africa) is the leading inbound destination management company in Africa, with offices in Namibia, South Africa, Kenya, Tanzania, Botswana, and Uganda. Our expert travel consultants can specialize and offer clients the private guided, self-drive, FIT, and group travel services and products they deserve. We are a client-focused company that believes in human-to-human business partnerships backed by sound systems and processes, with personalized services and excellent products that are supported by very competitive prices while offering expert insights into lesser-known tour and safari destinations.

We are looking for a Sales & Marketing Manager to lead a team of Sales Executives in Nairobi, Kenya handling the following markets:

• SWAG (Switzerland, Austria, Germany) + Benelux;
• Americas + CEE;
• UK and the rest of Europe and
• Nordics, Australia, New Zealand, Japan and Asia.

This is an integral business development role that augments the various market channels initiatives to drive revenues and account management. As the Tourism Sales & Marketing Manager, you will be responsible for making and executing our digital marketing/advertising plans and campaigns with the aim of attracting high-potential tourists. To be successful in this role, you must have outstanding marketing skills to sell our services to potential channels / partners.

Position works with various administrative, reservations, operations and sales on activations, trade shows, budgets, as well as projects and other tourism activities.

Specific Responsibilities:

• Develop and maintain an active relationship with Partners, Agents and Suppliers while maximizing sales and revenue generation at the same time actively source new global business
• Lead conversion from various marketing channels and customer touch points
• Creative development of packages and itineraries to suit the different markets
• Develop and implement strategic direction for client accounts
• Create product differentiation to clients within the same markets
• Sourcing of new product and updating clients
• Negotiate complimentary or reduced services from suppliers for Educational or Fam trips
• Keeping clients updated on new products, client specific products and market trends
• Build strong relationships with the clients and stakeholders in the markets
• Negotiation of special rates, value add, terms and conditions specific to the various markets, and achieve best possible market rates
• Contracting of market and client specific rates
• Maintain close relationships with suppliers
• Serve as an integral part of the Reservations and operations teams to achieve growth in the markets

• Integrate and execute strategy in specialized areas such as social media strategy, earned media and proactive media pitching, partnership development, influencer marketing, travel trade strategy and engagement in the respective markets
• Attend relevant events/ FAMS/media opportunities and workshops to constantly improve product knowledge.

Minimum requirements

• Bachelor’s Degree/Diploma in Business Management, Marketing and Sales 
• A minimum of 5 years’ in senior position in sales and marketing, or hospitality industry sales experience
• Knowledge of Marketing and Destination Management
• Proven track record of successful sales and account management
• Proven problem-solving skills.
• Excellent aptitude for professionalism, organization, attention to detail, responsiveness, and follow-through.
• Excellent written and verbal communications skills.
• Technical proficiency with Microsoft Office, customer relationship management software, LinkedIn, and social media.
• The candidate must exercise considerable initiative and independent judgment in developing tourism events, marketing strategies/plans, advertising and digital marketing.
• Applicants should be familiar with excel, budgeting, and have good time management skills
• Extensive travel / evening & weekend hours required.