Search Engine Optimization Specialist at Crystal Recruit

Responsibilities

• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum Return on Investment (ROI) in paid search campaigns
• Track, report, and analyze website analytics and Pay Per Click (PPC) initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Monitor daily performance metrics to understand SEO strategy performance
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Optimize copy and landing pages for search engine marketing
• Continually perform keyword discovery? expansion? and optimization
• Update content and website links for maximum optimization and search engine rankings
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and skills

• 3 - 5 years of proven SEO experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Knowledge of keyword research and data mining tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• BS/MS degree in a quantitative, test-driven field
• A team player and have a do what it takes to get the job done mentality.

Applications Dealine 06/19/2023