Senior Marketing Manager at Moringa School

Role Overview

• Moringa is seeking a Senior Marketing Manager to manage marketing strategy, customer acquisition strategies, and go-to-market execution across our Working Professionals and Corporate Training product lines. This role blends strong commercial acumen with hands-on marketing leadership, translating market intelligence into positioning, campaigns, and revenue-driving programs. You will oversee budget planning and allocation across your product portfolio, with the Product Marketing Manager (Working Professionals) reporting directly into this role.
• You'll partner closely with Product, Sales, Admissions, and CX to ensure every product has a clear market narrative, a validated GTM plan, a sound acquisition strategy, and the collateral and data infrastructure needed to win.

Key Responsibilities

Commercial Strategy & Team Leadership

• • Develop marketing strategy for Working Professionals and Corporate Training, aligned to quarterly and annual revenue targets.
• • Manage and mentor the Product Marketing Manager (Working Professionals) and support their positioning and GTM work with commercial oversight.
• • Present growth insights, budget performance, and market opportunities to senior leadership; act as a commercially-minded partner in pricing and revenue decisions.

Customer Acquisition & Go-to-Market Strategy

• Build and lead GTM plans for new and existing programs
• Partner with the Product Manager to validate the commercial viability of new positioning and value propositions, tying each to a customer-oriented benefit.

Budget Management

• Own and manage the marketing budget across supported products, allocating spend to the highest-performing acquisition and retention channels.
• Continuously assess ROI and cost efficiency across campaigns, reallocating budget based on performance data.
• Forecast budget needs alongside pipeline health and revenue targets, presenting recommendations to leadership.

Market Intelligence & Buyer Personas

• Document and maintain buyer personas and purchase journeys (HR Directors, CIOs, L&D Managers, working professionals), and use these insights to drive changes in marketing and sales processes.
• Own the competitive landscape report on a set cadence, serving as the internal expert on competitor positioning.

Demand Generation & Channel Oversight

• Direct paid media strategy (Facebook, Google, LinkedIn, and third-party partners) as a core lever of customer acquisition.
• Work with Marketing and Admissions to optimize email CRM across the customer lifecycle, improving activation, reducing churn, and increasing LTV.
• Collaborate with Digital Marketing and content planning.

Sales & Admissions Enablement

• Train Sales and Admissions teams on the problems Moringa solves for buyers and users; build the internal tools and external collateral (pitch decks, one-pagers, case studies) they need, and coach them on how and when to use it.

Creative & Content Collateral

• Work with designers to deliver all marketing collateral and product-specific design needs in support of positioning and campaigns.

Community & Sentiment Management

• Liaise with Social Media, Admissions Advisors, and Technical Mentors to track and grade customer sentiment, feeding response strategies that protect NPS.
• Collaborate with the digital team to ensure their content calendar supports enrollment targets.

Soft Skills & Behaviors

• Strong commercial acumen and data-driven decision-making
• Strategic thinker with hands-on execution ability
• Confident storyteller who can translate buyer insight into positioning
• Strong cross-functional stakeholder management (Product, Sales, Design, Community)
• People management experience or readiness to lead and develop direct reports
• Highly organized, comfortable owning multiple products/workstreams and budgets at once
• Curious, proactive, and results-focused

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 8+ years in marketing, with a track record spanning product marketing, growth, or commercial marketing (EdTech, Fintech, or E-commerce or similar preferred).
• At least 2–3 years in a leadership or people-management role.
• Demonstrated ownership of budgets, customer acquisition targets, and GTM launches from early through scaled delivery.
• Strong understanding of B2B/B2C sales cycles and marketing-to-sales alignment.
• Track record of improving funnel KPIs (CPL, CPA, CAC, LTV, churn) and managing budget efficiency.