Senior Officer-Business Development and Marketing at Kenya Forest Service (KFS)

Job Description

SENIOR OFFICER-BUSINESS DEVELOPMENT AND MARKETING - REF KFS/SO/BDM/2024 - KFS GRADE 6 - (1) POSITIONS
Entry Requirements :

• Bachelor’s degree in any of the following disciplines: Business Administration, Bachelors of Commerce (Marketing or Entrepreneurship Option, Entrepreneurship, Economics) or any other relevant field from a recognized institution;
• Supervisory course lasting not less than 2 weeks from a recognized institution
• At least five (5) years work experience
• Professional qualifications and membership to Chartered Institute of Marketers (CIM) or equivalent
• Proficiency in computer applications; and
• Fulfil the requirements of Chapter Six of the Constitution

Personal attributes/skills

• Analytical skills
• Presentation skills.
• Communication skills.
• Writing skills
• Interpersonal skills.

An officer at this level will work under supervision of a senior officer.

Duties and responsibilities

• Execute the brand strategy and positioning, managing the Service' brands and tracking measurements and performance to inform future activities
• Develop and manage appropriate channels to meet changing customer needs and business goals
• Conduct customer and market research
• Contribute to competitive positioning of the Service
• Implement marketing programs to deliver value so as to attract and retain investors and investments
• Coordinate outreach programs/activities to assist in answering customers' queries
• Assists in the development of a functional business plans within in the context of KFS’s overall Business development Strategy.
• Participates in enhancing corporate customer relations.
• Designs appropriate system for evaluating the results of the business development program for analyzing performance in light of the set goals.
• Assisting on scanning the market and develop new business.
• Working closely with the Business Development officer in identifying customers’ needs
• Assisting in Undertaking Feasibility studies, and develop business plans for potential customers.
• Assisting in the review of stalled and ailing projects and advise the Service on how to rehabilitate them.
• Assist in undertaking business diagnosis to identify gaps and opportunities in governance, strategy and management of the business.
• Support businesses to undertake analysis, design and implementation of business solutions to close identified gaps and pursue identified opportunities.
• Promote activities for domestic, regional and international tourism markets
• Participate in tourism fairs
• Establish linkages with tourism stakeholders.
• Responsible for resource mobilization for the Directorate
• Promote public values and principles
• Mentoring and coaching