Senior Officer – Corporate Web Assets Management at Safaricom Kenya

Job Description

• Reporting to Corporate Communications Manager, The Senior Officer, Corporate Web Assets Management will be responsible for ensuring Safaricom’s digital platforms deliver a seamless, secure, and engaging experience that reflects the company’s brand and strategic priorities.
• This role will lead the optimization and governance of all corporate web assets, including content management, UX design, accessibility compliance, and technical performance. By leveraging analytics, SEO best practices, and emerging technologies, the position will enhance digital visibility, drive stakeholder engagement, and support integrated communication objectives across marketing, corporate affairs, and customer experience. The role will also ensure cybersecurity compliance and continuous innovation to maintain Safaricom’s leadership in digital excellence.

Responsibilities

Digital Asset Governance

• Oversee all Safaricom corporate web assets, ensuring alignment with brand identity, business objectives, and compliance standards.
• Maintain content accuracy, relevance, and timeliness across all web platforms, including Safaricom PLC, Safaricom Foundation, and M-PESA Foundation sites.
• Enforce web governance policies, accessibility standards, and regulatory requirements.
• Liaise with external developers and agencies to ensure quality and timely delivery of web enhancements.
• Monitor and mitigate risks related to web security, compliance, and reputational exposure.

User Experience & Accessibility

• Ensure all web platforms deliver intuitive, user-friendly experiences that support stakeholder engagement.
• Implement WCAG and other accessibility standards to guarantee inclusivity.
• Maintain mobile-first and responsive design principles for seamless cross-device experiences.
• Conduct usability testing and implement enhancements based on user feedback.
• Ensure visual and functional consistency across all digital touchpoints.

Content & SEO Excellence

• Collaborate with Corporate Communications and Marketing teams to publish engaging, brand-aligned content.
• Apply best practices to improve search rankings and organic traffic
• Ensure timely updates and removal of outdated content.
• Support integration of videos, infographics, and interactive elements for richer engagement.
• Adapt content for multi-market audiences while maintaining brand integrity.

Performance Analytics & Insights:

• Track web performance metrics (traffic, engagement, conversion) using tools like Google Analytics.
• Provide actionable insights and monthly performance reports to leadership.
• Use analytics to inform UX improvements, content strategy, and SEO enhancements.
• Compare performance against industry standards and competitors.
• Monitor and optimize user journeys to improve engagement and lead generation.

Security & Technical Compliance:

• Work with IT and cybersecurity teams to ensure robust security protocols.
• Oversee hosting, page speed optimization, and platform stability.
• Ensure seamless integration with CRM, analytics, and other digital tools.
• Maintain backup and recovery plans for all web assets.
• Conduct regular audits to ensure adherence to data privacy and regulatory standards.

Health and Safety:

• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.

Skills:

• Technical Skills: CMS management (WordPress, Drupal, etc.), basic HTML/CSS, image/media handling, basic SEO and web analytics.
• Stakeholder & Communication: Ability to receive, prioritize, and respond to requests; manage expectations; coordinate with multiple teams.
• Soft Skills: Attention to detail, time management, problem-solving, and clear communication.
• Value Add (Optional): Basic graphic design, knowledge of web accessibility, exposure to digital marketing.

Qualifications

• At least three (3) years’ progressive experience in web asset management, digital communications, or related roles within complex organizations (telecom, fintech, technology sectors preferred).
• Proven experience managing corporate websites and digital assets, including CMS administration (e.g., WordPress, Drupal, Adobe Experience Manager).
• Demonstrated ability to manage multiple projects, vendors, and timelines effectively.
• Bachelor’s degree in Computer Science, Information Technology, Digital Media, Communications or related field or equivalent qualification(s) from a recognized institution of higher learning.
• Certifications in Web Development or UX Certification, SEO/Analytics Certification (Google Analytics, HubSpot, SEMrush), Accessibility Compliance Certification are highly desirable.
• Strong analytical skills to interpret web performance data and translate insights into actionable improvements.
• Excellent communication and influencing skills to work with cross-functional teams (IT, Cybersecurity, Marketing, Corporate Affairs).
• Strong understanding of user experience principles and WCAG 2.1 accessibility standards to ensure inclusive design.
• High professional and ethical standards, with a reputation for integrity and sound judgment in high-stakes environments.