SEO & Content Marketing Lead at Eagle HR Consultants

Main Responsibilities and Accountabilities

Content Strategy & Creation

• Develop content calendars aligned with business goals and seasonal campaigns
• Create compelling content that supports SEO objectives and drives organic traffic to online stores and websites
• Develop and write high-quality web content including blog posts, landing pages, and website copy
• Liaise with other departments to stay updated on new product developments and to ensure brand consistency
• Monitor website analytics and provide actionable insights for improvement

Social Media Management

• Work with designers to create original, compelling content for Meta, LinkedIn and Twitter that drives engagement and lead generation
• Develop and execute social media content calendars with consistent, brand-aligned messaging
• Produce engaging social media content that converts followers into customers
• Engage with followers, respond to comments, and build community relationships
• Monitor social media metrics and provide regular performance reports
• Actively source, evaluate, pitch, and negotiate strong partnerships with influencers
• Own social analytics including weekly, monthly & quarterly reporting, ensuring influencer KPIs are met.

Search Engine Optimization (SEO)

• Conduct content audits to identify gaps, opportunities, and areas for optimization
• Conduct keyword research and competitive analysis
• Optimize on-page and off page SEO elements
• Apply SEO standards to all digital content – keywords, meta descriptions, formatting, internal linking, etc
• Build high-quality backlink strategies and manage local SEO initiatives
• Monitor search engine algorithm updates and adjust strategies accordingly

Experience & Skills

• Bachelor’s Degree in Business Administration, Marketing or related field
• Minimum 3+ years of experience in content marketing; retail & ecommerce experience a plus
• Analytics proficiency with Google Analytics 4, Google Search Console, and Meta Business Suite.
• Demonstrated ability to effectively develop and execute detailed, efficient, effective and innovative content marketing campaigns
• Strong understanding of how to use social media channels to meet objectives
• Ability to distill data and metrics into actionable insights that support clear recommendations
• Good understanding of influencer marketing
• Detail-oriented and adhere to tight deadlines. Must be able to juggle multiple projects with changing market conditions
• Must possess strong interpersonal, presentation, writing and storytelling skills