Spa Social Media Marketing Manager at Summit Human Resource & Marketing Consultant

Job location: Nairobi

Position Overview:

We are seeking an exceptional Social Media Marketing Manager who is a creative storyteller and visionary. The ideal candidate is a self-starter with expertise in content creation, marketing strategies, editing, and customer relations. You will play a pivotal role in elevating our brand presence, creating breathtaking content, and fostering a vibrant and engaged community. This role reports directly to the Managing Director, offering mentorship and an opportunity to make a meaningful impact.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy that aligns with our brand values and business goals.
• Create, edit, and publish high-quality, engaging content (images, videos, posters, captions) for various platforms including Instagram, Facebook, and TikTok.
• Curate content that resonates with our sophisticated clientele and reflects the luxurious essence of the brand.
• Foster and manage an active online community, engaging with followers, responding to inquiries, and facilitating meaningful conversations.
• Collaborate with the spa team to highlight services, promotions, and behind-the-scenes moments.
• Act as a liaison between prospects, clients, and the administrative department to ensure seamless communication.
• Analyze social media metrics and adjust strategies to optimize engagement, reach, and conversion rates.
• Stay up-to-date with industry trends, competitor activities, and emerging social media platforms.
• Manage content calendars, campaign schedules, and ensure timely delivery of all content.
• Provide monthly performance reports and insights to the Managing Director.

Qualifications:

• Proven experience (2+ years) in social media marketing, content creation, and community management.
• Strong understanding of social media platforms, algorithms, and best practices.
• Exceptional storytelling skills with a keen eye for visual aesthetics.
• Proficiency in content editing tools (e.g. Canva, CapCut, or similar).
• Excellent communication and interpersonal skills.
• Ability to multitask, meet deadlines, and thrive in a fast-paced environment.
• Visionary mindset with a drive to innovate and push creative boundaries.

Why Join Us?

• Work directly with the managing director and be part of strategic brand decisions.
• Engage in a creative and supportive work environment.
• Be part of a brand that epitomizes luxury, excellence, and innovation.
• Opportunity to grow your career in the luxury wellness industry.