Student Recruitment Officer (3) at Equip Africa Institute

REF: EAI/REC/HRO/0424-005

Qualification: Bachelor’s degree/Diploma in Marketing or any other related course

Duties and Responsibilities;

• Represent Equip Africa Institute Driving School to potential clients and groups to promote outreach activities.
• Develop, coordinate and deliver outreach programs and marketing strategies, arranges visits and tours for prospective students and parents.
• Act as the focal contact person for internal coordination of Institute student recruitment and enrollment processes.
• Develop promotional materials and information from the Institute and educational programs.
• Prepares reports and proposals regarding recruitment and outreach activities, and responds to inquiries from students.
• Create packages, monitor and distribute resource materials for student recruitment and retention programs.
• Develops mentorship programs and analyzes trends in recruitment and retention for Equip Africa Institute.
• Carry out any other duties as may be assigned by the departmental head or the Institute Management

Qualifications & Experience

• Bachelor’s degree/Diploma in Business Management in Marketing or a related Business field from a recognized institution.
• At least two years of demonstrable marketing experience, preferably in the education sector.
• Proficiency in analyzing market trends, identifying potential opportunities, and assessing competitor activities to inform marketing strategies.
• Understanding logistics and the TVET industry to effectively market and communicate the unique features of the Institute’s services.
• Familiarity with digital marketing tools and platforms to execute online campaigns and reach a wider audience.
• Ability to cultivate and maintain strong relationships with clients, partners, and stakeholders within the TVET industry.
• Ability to efficiently manage time and priorities to meet deadlines and handle multiple marketing initiatives simultaneously.
• Possess effective communication skills and a solid understanding of logistics,
• Public speaking and presentation skills.
• Good computer skills (Proficiency in computer applications)