Terms of Reference for Consultancy to Design and Implement a Comprehensive Business Model for Imara TV Digital Platform at Deutsche Stiftung Weltbevoelkerung (DSW)

PURPOSE OF CONSULTANCY

• Working closely with Imara TV, DSW and UNFPA, the Consultant will lead the design and implementation of a comprehensive business model for the Imara TV platform to ensure that it is sustainable social enterprise and that it reaches the desired scale.

Specific Objectives:

• Review the current business model and identify ways to strengthen it for scalability
• Develop a comprehensive business model for scale-up and sustainability of the Imara TV online platform
• Guide and oversee operationalization and implementation of the business model through a consultative and interactive process

TASKS AND DELIVERABLES

The tasks to be performed and expected deliverables include:

Tasks

• Conduct a desk review on the Imara.TV platform
• Carry out a SWOT analysis of the platform
• Interrogate audience content preferences
• Map potential revenue streams for the platform and opportunities for growth
• Advise on re-design of the platform to ensure robustness and resilience
• Explore partnerships with strategic private sector players for expansion on social media platforms - Facebook, Instagram, Youtube, other digital platforms and mainstream media
• Explore partnerships with the public sector, civil society organizations and youth led organizations on utilization of the platform resources
• Design and submit a business model canvas detailing the value proposition and overall sustainability plan
• Develop a power point presentation on the business model
• Validate the business model with key stakeholders
• Initiate strategic partnerships and relationships for sustainable growth and further reach for the platform
• Support overall operationalization of the business model

Deliverables

• Inception report
• A draft business model for sustainability and scale up of Imara TV with a power point on the same
• A validated business model for sustainability and scale up of the Imara TV platform with a power point presentation on the same
• A Comprehensive report on the implementation/operationalization of the business model

REQUIRED QUALIFICATION AND EXPERIENCE

• Advanced degree in Communication, Business Management, Business Administration, Social sciences or any related field
• At least 10 years’ experience in the field of communication
• Demonstrated knowledge in the e-commerce environment in Kenya
• Experience in digital communication including managing social media platforms and digital marketing
• Previous experience in designing/operationalization of business models/strategies
• Strategic thinker with proven ability to drive expansion and growth through strategic partnerships
• Excellent written and verbal communication skills in English and Swahili;
• Strong leadership, planning and problem-solving skills;
• Must be able to work independently with excellent demonstrated teamwork and coordination skills;
• Experience working with start-ups is desirable
• Knowledge of the SRHR environment in Kenya is desirable

CONSULTANCY MANAGEMENT

• The Consultant will work under the direct supervision of National Department Manager – Programmes and Projects.

DURATION AND WORKING SCHEDULE: 30 working days

Milestones / Activities

Duration (Days)

• Inception Report- 2 days
• Desk Review and SWOT analysis-2 days
• Technical consultative meetings- 5 days
• Draft business model - with inputs from consultative meetings and a power point on the same-5 days
• Validation meeting-1 day
• Comprehensive validated business model with a power point on the same-2 days
• Implementation/Operationalization of the business model-11 days
• A Comprehensive report on the implementation/operationalization of the business model-11 days