Trade Marketing Lead - Category Development at The Coca-Cola Company

Key Purpose Statement

•  Drive market growth and brand equity by executing impactful trade marketing strategies, optimizing investments, and aligning stakeholders to deliver sustainable ROI and consumer engagement.

Key Duties & Responsibilities    

• Execution of brand and trade strategies : Successful implementation of brand portfolio strategies and effective trade marketing activations resulting in increased market share, consumer engagement, visibility, and sales volumes.
• Optimised marketing investments : Continuously evaluate, optimize and align national and regional promotional and trade marketing efforts to drive NARTD growth, enhance brand value, increase market share, and ensure positive ROI
• Innovative category development : Leverage category insights and cross-market learnings and develop custom activation plans that optimize trade marketing activities for local market demands and shopper preferences
• Stakeholder alignment and process stewardship : Ensure alignment across stakeholders in executing growth and marketing tactics whilst continuously improving marketing and brand planning standards to align with the CCBA’s strategic direction

Skills, Experience & Education    

Education

• Bachelor's Degree in Marketing, Business, or a related field.

Experience

• 3-5 years of experience in marketing within the FMCG industry, with a focus on trade marketing and category development
• Proven track record in planning and the execution of brand portfolio strategies
• Experience in budget management, marketing research, and stakeholder alignment
• Demonstrated success in launching and managing regional/market trade activations and promotional campaigns, driving sales growth and consumer engagement
• Experience in merchandising and product placement across various retail channels, enhancing brand recognition and driving sales

Skills

• Strong analytical skills to monitor and interpret trade marketing performance data, using insights to optimize tactics
• Project management proficiency, ensuring smooth execution of regional/market trade marketing activities and promotional campaigns
• Ability to design and implement custom activation plans that address specific local market needs, maximizing shopper engagement
• Budget management expertise to allocate marketing resources efficiently, maximizing returns on investment
• Proven ability to collaborate across cross-functional teams and align stakeholders to ensure smooth execution of marketing initiatives
• An understanding of consumer insights and market research, utilizing these insights to shape trade marketing tactics

General    

• Functional Capabilties 
• Trade marketing and category growth
• Brand portfolio execution
• Marketing investment tactics
• Shopper/Occasion marketing tactics