Brand and Marketing Assistant at Viscar Industrial Capacity

Responsibility

• Content Development- The aim is to attain thought leadership in our areas of expertise.
• Telling the Viscar story. Writing on past and ongoing projects undertaken by Viscar for all the services: Training, Resourcing, Consultancy and Technical Support Center.
• Monthly Newsletters
• Blogs
• Creative Content for Social Media posting.
• Video content for digital marketing/ Vlogging
• Weekly update on website: Upcoming training and projects, update keywords for enhanced SEO

Open Courses Marketing - email marketing, social media marketing, telesales,

bulk sms

Marketing Segmentation

• Updating of client list, prospects lists, update of contact list from training registration details
• Customized target audience list for each marketing campaign

Branding - Update of the marketing merchandise; profiles, brochures, catalogs,

• posters and flyers.
• Weekly Tender Search- on Websites and Newspapers focus on Key clients
• Videos and Photos for marketing. Taking pictures during training and ongoing events to use in marketing. Create videos for social media.
• Enquiries handling - received at the reception, website and social media
• platforms.
• Networking - Hosting forums and events; webinars and physical events,
• participating in exhibitions
• Customer satisfaction surveys and customer needs assessments

Productivity Indicators

• Performance Reports – Social media and website
• Successful sales closed from enquiries
• Open Courses Success
• Qualified Leads from marketing campaigns
• Successful marketing campaigns - Sales, successful webinars, forums/exhibitions
• Customer survey and needs assessment reports
• Updated and new look marketing collateral
• Updated website pages with current information