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Avertis Solutions Ltd is a fully-fledged management consultancy in Kenya offering a wide array of services across various industries.
Job Summary
As the Head of PR & Communications you will highly contribute in enhancing the company's image, reputation, and brand awareness through strategic messaging and effective media relations. The Head of PR and Communications will work closely with various internal teams, stakeholders, and external partners to ensure consistent and compelling communication across all channels. Ultimately, the Head of PR and Communications will play a vital role in shaping the organization's public image, building strong relationships with the media and the public, and driving positive brand perception to support the company's overall goals and objectives.
Responsibilities
PR Strategy and Planning
- Develop and implement comprehensive PR and communications strategies aligned with business goals and objectives.
- Define key messaging and positioning to effectively communicate the company's value proposition and brand story.
- Identify target media outlets and develop relationships with journalists and industry influencers.
Media Relations
- Cultivate and maintain relationships with media contacts.
- Pitch story ideas, news releases, and expert commentary to secure media coverage.
- Manage media inquiries, interview requests, and press conferences.
Content Creation
- Develop engaging and impactful content for press releases, articles, blogs, social media, website, and other communication channels.
- Collaborate with internal stakeholders to gather information, conduct interviews, and create compelling content.
- Ensure consistent messaging across all communication materials.
Crisis Communication
- Develop and implement crisis communication plans to effectively manage and mitigate any potential reputational risks.
- Act as the primary spokesperson in times of crisis, ensuring timely and accurate communication with internal and external stakeholders.
Internal Communications
- Develop and execute internal communication strategies to keep employees informed and engaged.
- Coordinate company-wide announcements, newsletters, and employee communications.
- Support internal events and initiatives to foster a positive and inclusive company culture.
Stakeholder Engagement
- Develop and maintain relationships with key stakeholders, including customers, industry organizations, and community partners.
- Identify opportunities for strategic partnerships, sponsorships, and collaborations to enhance brand visibility and reputation.
Measurement and Reporting
- Monitor and evaluate PR and communications efforts, tracking key performance indicators (KPIs) and metrics.
- Prepare reports and presentations to highlight results, insights, and recommendations for continuous improvement.
Professional and academic qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field. A higher-level degree is a plus.
- Minimum 5 years working experience in public relations, media relations or corporate communications preferably within the ISP industry.
Key competence and behavioral skills
- Proficient with Microsoft Office Suite.
- Strong understanding of PR strategies, crisis communication, and media relations best practices.
- Excellent written and verbal communication skills, with the ability to craft compelling content for various platforms and audiences.
- Experience in managing media relations, securing media coverage, and building relationships with journalists.
- Proficiency in using social media platforms and digital tools for communication and PR purposes.
- Strong organizational and project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.
- Ability to work collaboratively with cross-functional teams and stakeholders at all levels of the organization.
- Flexibility to adapt to changing priorities and business needs.
- Knowledge of the ISP industry, technology trends, and competitive landscape is desirable.
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Job Summary
As the Head of Sales you will be responsible for leading and guiding the sales team towards achieving and exceeding the company's sales targets and revenue goals. You will play a crucial role in developing and implementing effective sales strategies, identifying new business opportunities, and fostering strong relationships with clients and customers. As a key player in the company's success, as the Head of Sales you play an instrumental role in driving growth and maximizing profitability while upholding the organization's values and maintaining a positive and dynamic sales environment.
Responsibilities:
Sales Strategy Development
- Develop and implement comprehensive sales strategies to drive revenue growth and market penetration.
- Identify target customer segments and create effective marketing campaigns to reach them.
- Monitor industry trends and competitor activities to stay ahead of the market.
Team Leadership and Management
- Build and manage a high-performing sales team by recruiting, training, and coaching sales representatives.
- Set ambitious sales targets, establish KPIs, and monitor individual and team performance.
- Foster a collaborative and motivated sales culture while ensuring adherence to company policies and values.
New Business Acquisition
- Identify and pursue new business opportunities through prospecting, networking, and lead generation.
- Develop strong relationships with key stakeholders, including businesses, organizations, and residential communities.
- Conduct sales presentations and negotiations to secure new contracts and partnerships.
Account Management and Customer Relationships
- Develop and maintain relationships with key accounts to ensure customer satisfaction and foster loyalty.
- Address customer inquiries, concerns, and escalations promptly and effectively.
- Identify upselling and cross-selling opportunities within existing accounts.
Sales Performance Analysis and Reporting
- Track sales activities, analyze sales data, and generate regular reports to evaluate performance against targets.
- Identify areas for improvement, develop action plans, and implement strategies to enhance sales effectiveness.
- Provide accurate sales forecasts and contribute to the budgeting and planning processes.
Collaboration and Communication
- Collaborate with cross-functional teams, such as marketing, operations, and technical departments, to ensure seamless customer onboarding and service delivery.
- Communicate market insights, customer feedback, and product requirements to internal teams for continuous improvement.
Key Performance Indicators (KPIs)
- Monthly/Quarterly Sales Revenue - Achieving and exceeding revenue targets on a regular basis.
- New Customer Acquisition - Acquiring new customers and expanding the customer base.
- Customer Retention - Ensuring high customer satisfaction, minimizing churn, and fostering long-term customer relationships.
- Sales Conversion Rate - Effectively converting leads into sales through strategic planning and strong negotiation skills.
- Sales Team Performance - Monitoring individual and team sales performance against targets and providing coaching as necessary.
- Market Penetration - Increasing market share and expanding the company's presence in the ISP industry.
- Customer Feedback and Net Promoter Score (NPS) - Maintaining positive customer feedback and high NPS scores.
Professional and academic qualifications
- Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
- Minimum 8 years working experience in sales preferably within the ISP industry.
Key competence and behavioral skills
- Proficiency in using Customer Relationship Management (CRM) software and sales productivity tools to track leads, manage customer information, and analyze sales data.
- Strong knowledge of sales principles, strategies, and techniques.
- Experience in business development, lead generation, and customer acquisition.
- Familiarity with different types of internet services, such as broadband, fiber optics, wireless, and related technologies.
- Proven experience in sales leadership or management roles, preferably within the ISP industry or a related field.
- Excellent interpersonal and communication skills to build and maintain strong relationships with clients, partners, and stakeholders.
- Strong analytical skills to identify market trends, sales opportunities, and areas for improvement.
- Proficiency in negotiation techniques and closing deals with customers.
- Experience in contract negotiation, pricing strategies, and sales contract management.