Job Recruitment at CDL Human Resource

To lead, drive, and grow national General Trade operations for a fast-moving consumer brand in the sanitary pads category. The role requires a battle-tested sales leader with hands-on experience in a highly competitive market, capable of building strong distribution networks, supervising field teams, and driving last-mile product availability.

Key Responsibilities

Route-to-Market (RTM) & Distribution Development

• Recruit, onboard, and grow distributors and wholesalers nationwide.
• Ensure proper territory mapping, route planning, and network coverage.
• Drive last-mile distribution execution from wholesale to dukas, kiosks, resellers, and small supermarkets.
• Ensure consistent product presence in every GT channel.

Sales Growth & Target Achievement

• Deliver monthly, quarterly, and annual volume and revenue targets.
• Push daily orders through wholesalers to retailers.
• Ensure aggressive product uplifts and market penetration.
• Monitor competitor activities and close execution gaps quickly.

Team Leadership & Performance Management

• Build, train, motivate, and enforce discipline among field sales teams.
• Conduct regular market visits, coaching, and performance reviews.
• Drive a culture of excellence, accountability, and speed.

Market Execution Excellence

• Ensure visibility, availability, pricing compliance, and perfect shelf execution.
• Activate trade promotions and GT demand-generation initiatives.

Reporting & Insights

• Provide real-time market intelligence, volumes, strike rates, and competitor movements.
• Track daily sales activities and ensure structured reporting.

Requirements

Qualifications & Experience

• 7+ years in FMCG General Trade sales leadership is a MUST
• Proven track record in selling and scaling tough products in a competitive market—preferably sanitary pads or similar categories.
• Strong distributor management, wholesaler recruitment, and territory execution experience.
• Excellent team leadership and ability to get results through people.
• Strong negotiation, communication, and analytical skills.
• Ability to travel extensively nationwide.
• Bachelor’s degree in Business ,Marketing, Sales, or a related field.

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Key Responsibilities

• Safely drive the Directors to and from various destinations, ensuring punctuality and comfort.
• Transport executive family members when required, maintaining discretion and professionalism.
• Follow planned routes and adapt to changing schedules or traffic conditions promptly.
• Conduct routine vehicle inspections and ensure vehicles are in excellent working condition.
• Keep the vehicle clean, presentable, and fully fueled at all times.
• Practice defensive driving techniques to ensure maximum safety for passengers.
• Manage daily logs, mileage records, and fuel consumption reports.
• Adhere to all traffic laws, company policies, and safety procedures.
• Maintain strict confidentiality regarding the Directors’ movements, conversations, and personal matters.
• Coordinate vehicle maintenance, repairs, and service schedules with approved garages.
• Assist with minor administrative or support tasks when assigned.

Qualifications & Experience

• Valid and clean Driving License.
• Minimum of 5 years’ experience driving executive families, VIPs, diplomats, or high-profile individuals.
• Certificate in Defensive Driving is an added advantage.
• Excellent understanding of vehicle maintenance and basic mechanical skills.
• Strong communication skills and courteous demeanor.
• Ability to maintain confidentiality and demonstrate high integrity.
• Well-groomed, disciplined, and presentable at all times.

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The position is responsible for marketing to new and existing clients to grow quality business of both the asset and liability book in line with portfolio targets and attain target revenue for the portfolio. This role is also responsible for the retention and growing the wallet share from existing business/personal banking requirements and effective management of the relationship /customer experience.

PRIMARY RESPONSIBILITIES:

• Prospecting for new business opportunities and offering the full range of Banking products and services such as personal accounts, current accounts, loans, fixed deposit accounts, card products, Internet Banking, Home Loans, Commercial Advances by way of Working Capital, Term Loans, STL’s, Hire Purchase, Asset Financing, IPF’s, Letters of Credit and Letters of Guarantees;
• Focused growth in transactional banking solutions for the business banking portfolio
• Documenting Account opening and executing all KYC documents to facilitate account opening and all Bank’s products and services;
• Obtaining related financial documents to be able to put forward any new borrowing requests from the client;
• Preparing Call reports with recommendations and submitting for consideration by approvers;
• Mobilizing High Cost and Low Cost Deposits and growing the Bank’s Deposit Base in line with Branch targets
• Providing feedback to the client on the outcome of their request and providing other solutions which could be beneficial to them in the long run;
• Processing and concluding transactions in a timely manner;
• Making regular client visits to review business requirements, assessing assets under securities held or offered and submitting call reports;
• Processing ad-hoc/additional/new requests/excesses under allotted portfolio and obtaining approvals where/when required;
• Cross selling the Bank’s and Group’s products.
• Conducting reviews and renewals for existing relationships for clients enjoying various Credit facilities by proposing and recommending Credit Appraisals;
• Making follow ups with Credit department on the offer letter and other Banks contractual documents for the client to execute for facilities approved and following up internally and externally for processing of securities and marking limits;
• Attending to the Credit Audit report and ensuring that ARPs are promptly attended to and resolved;
• Making regular customer meetings and visits to build and grow the relationship;
• Filling customer instructions/important loan related documents in the client’s respective dockets for safe custody as the information is private and confidential;
• Reviewing Loan excess and arrears reports on a weekly basis and providing comments for all accounts listed. This involves making daily follow ups with clients to ensure that their accounts are conducted within their sanction limits and any irregular excess are regularized within the shortest time possible;
• Approving excesses across Branches for relationship handled by the respective Relationship
• Managers especially in terms of excess drawing on their accounts; and Reviewing and commenting on enhanced and new facilities at the end of every month as per the Central Bank of Kenya requirement to the CR HO department.

Requirements

Academic Qualifications

• Master’s degree in Business Administration or its equivalent from a recognized institution will be an added advantage
• Bachelor’s degree in Business Administration/Marketing or its equivalent from a recognized institution.

Professional Qualifications

• Chartered Institute of Marketing diploma or its equivalent; and
• Member of Chartered Institute of Marketing (CIM) or equivalent professional body.

Experience

• At least 5 years relevant experience