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  • Posted: Jun 11, 2024
    Deadline: Jun 30, 2024
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    Urysia Limited is the sole importer and distributor of Peugeot in Kenya and the East African region. The brand was introduced into the Kenyan market in 1958 and has remained a household name to date. Globally, the Peugeot marque remains synonymous with safety, comfort reliability, durability and efficiency, qualities that have endeared the brand to different customer groups.
    Read more about this company

     

    Marketing Manager

    Role Summary

    • We are looking for an innovative, and forward-thinking individual with a dynamic approach to marketing, PR, and Communications. The ideal candidate exhibits strong communication, analytical and organisational abilities. We are seeking a talented individual who thrives as an independent thinker, capable of executing tasks with minimal supervision. With unparalleled attention to detail, they consistently deliver meticulously executed work, demonstrating resourcefulness and analytical prowess in optimising strategies. They are an effective communicator, with the ability to convey complex ideas with clarity and precision. The ideal candidate is proactive and committed to excellence, capable of delivering projects on time and within scope.

    Duties and Responsibilities

    • Set marketing goals and objectives to boost market share and profitability.
    • Develop and implement initiatives to increase brand recognition and awareness.
    • Coordinate branding efforts across various touchpoints, including advertising, promotions, and customer interactions.
    • Monitor and evaluate brand visibility metrics to assess the effectiveness of branding strategies and make adjustments as needed.
    • Cultivate brand visibility strategies to enhance the dealership's presence and reputation in the market.
    • Plan and oversee advertising and promotional initiatives across diverse media platforms, including print, electronic, and direct mail channels.
    • Develop and implement comprehensive monthly and annual marketing budgets.
    • Formulate short-term and long-term marketing plans to drive profit growth and expand the dealership's product and service offerings. Act as the primary point of contact with external advertising agencies to coordinate ongoing campaigns effectively.
    • Conceptualise and produce various advertising materials, encompassing print, radio, television commercials, billboards, and direct mail pieces, among others.
    • Collaborate closely with the Sales Manager and Aftersales Manager on advertising campaigns.
    • Communicate marketing information to all dealership staff members.
    • Serve as a liaison between the dealership and the news media, as well as with manufacturers regarding merchandising initiatives.
    • Attend relevant marketing and sales promotion meetings organised by the manufacturer and dealer associations.
    • Ensure the attainment of satisfactory profit/loss ratios and market performance metrics.
    • Conduct thorough research and analysis of financial, technological, and demographic factors to identify market opportunities and mitigate competitive threats.
    • Gather insights into customer attitudes, demographics, and purchasing behaviours through ongoing communication with dealership employees and customers.
    • Assess market responses to advertising programs and merchandising strategies.
    • Leverage industry sources and consumer data to inform organizational decision-making and enhance performance.
    • Prepare comprehensive marketing reports and deliver presentations to management.
    • Develop surveys and other marketing instruments to gather feedback from stakeholders.
    • Monitor marketing outcomes to ensure alignment with objectives and budgetary constraints, implementing corrective measures as necessary.
    • Participate in monthly managers meetings, offering insights and presenting reports as required.
    • Undertake any additional duties as assigned by the immediate supervisor.

    Education

    • Bachelor's degree in Business Management, Marketing /PR and Communication and any other related field from a recognised university.
    • Member of the Chartered Institute of Marketing (CIM).

    Experience

    • 6 -10 years of work experience in a senior marketing role in the service, automotive or capital assets industries, including agency experience.

    Language Skills

    • Proficient in reading and understanding various documents, instructions, and memos.
    • Skilled in writing professional correspondence, routine reports, speeches, and articles.
    • Capable of presenting information effectively to individuals, small groups, and larger audiences.
    • Able to interpret a wide range of documents including business periodicals, technical journals, and legal papers.
    • Competent in responding to inquiries, complaints, and regulatory issues.
    • Experienced in tailoring speeches and articles to specific audiences and conforming to prescribed styles.
    • Accomplished in presenting information to top management, public groups, and boards of directors.

    Analytical skills

    • Thinks creatively and follows detailed instructions.
    • Solves problems within standardised situations involving concrete variables.
    • Skilled in solving practical problems with limited standardization.
    • Ability to interpret various instructions provided in written, oral, or diagrammatic forms.
    • Competent in problem definition, data collection, and drawing valid conclusions.
    • Proficient in interpreting technical instructions with abstract and concrete variables.
    • Demonstrates sensitivity and tolerance towards cultural, religious, racial, and gender diversity.
    • Discreet in handling sensitive and confidential matters.
    • Proficient execution of communication processes in knowledge management.
    • The successful candidate will work closely with Sales, After-sales, and other related departments to ensure a cohesive approach to serving customers and achieving business objectives.

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    Sales Consultants (10 Positions Open)

    Role Summary

    • We are seeking dedicated, proactive, and hard-working individuals to drive sales. This role entails selling/leasing new vehicles, delivering top-notch customer service, and assisting clients in finding the best products or services to suit their needs.

    Duties and Responsibilities

    • Identify potential customers and generate leads using various methods such as networking, cold calling, and referrals.
    • Negotiate and close sales deals to maximize revenue.
    • Understand customer needs and requirements by asking effective questions and being a good listener.
    • Provide detailed information on products and services, including demonstrations and comparisons.
    • Offer customized solutions to customers to meet their specific needs.
    • Complete sales orders accurately and process paperwork according to dealership policies.
    • Utilize dealership sales control and follow-up systems per brand standards.
    • Attend product and sales training courses as required.
    • Maintain a follow-up system for owners to encourage repeat and referral business that contributes to customer satisfaction.
    • Conduct market research to identify selling opportunities and evaluate customer needs.
    • Stay updated on industry best practices and promotional trends in the automotive industry.
    • Analyse the potential of the territory or market to track sales and status reports.
    • Conduct business ethically and professionally.
    • Keep accurate records of sales, customer interactions, and sales activities.
    • Provide regular reports on sales performance, forecasts, and market feedback.
    • Use CRM software to manage customer information and track sales activities.
    • Be aware of local laws governing retail and fleet automobile sales.
    • Work closely with the sales team and other departments to achieve overall business goals.
    • Participate in team meetings and share industry best practices with colleagues.
    • Provide support and training to new sales team members as needed.

    Education

    • Bachelor’s Degree in Business Management/Sales and Marketing or a related field from a recognised university.

    Experience

    • Five – Seven (5-7) years of related experience as a Sales Consultant in the automotive industry.
    • Strong business acumen.
    • Ability to read and comprehend simple instructions, short correspondence, and memos.
    • Proven track record of achieving and exceeding sales targets.
    • In-depth knowledge of automotive products, industry trends, and customer behaviour.
    • Exceptional leadership and interpersonal skills.
    • Strong communication and negotiation abilities.
    • Proficiency in CRM software and sales analytics tools.
    • Ability to collaborate effectively with cross-functional teams.
    • Continuous learning orientation and adaptability to evolving market conditions.

    go to method of application »

    Finance Manager

    Role Summary

    • We are seeking a dependable, forward-thinking finance leader who is passionate about driving business success to supervise the financial activities of the organization. This individual will oversee financial planning and analysis, budgeting, forecasting, accounting, taxation, and reporting. The successful candidate will play a pivotal role in shaping financial strategy, ensuring compliance with regulatory requirements, and offering strategic financial guidance to management.

    Duties and Responsibilities

    • Develop and implement financial strategies, plans, and policies to support the company's objectives and growth initiatives.
    • Formulate and oversee the implementation of budgets to ensure efficient allocation of resources. Analyse financial trends in the automotive industry and forecast future financial performance to inform strategic decisions.
    • Prepare accurate financial statements, reports, and forecasts for management, shareholders, and regulatory bodies.
    • Utilise data analysis tools to gather insights and support decision-making processes.
    • Oversee the accounting function, including general ledger, accounts payable, accounts receivable, and payroll processes.
    • Ensure timely and accurate financial reporting, including monthly, quarterly, and annual financial statements.
    • Manage cash flow, liquidity, and working capital to optimize financial resources and mitigate risks.
    • Conduct financial analysis to assess the performance of the company’s operations and suggest improvements.
    • Analyse variances between actual and budgeted figures and investigate the reasons for discrepancies.
    • Monitor and analyse financial performance against key performance indicators (KPIs) and benchmarks and provide insights and recommendations to the management. Ensure compliance with regulatory requirements, including tax laws, financial reporting standards, and other statutory obligations.
    • Control accounts payable and receivable processes, ensuring timely payments and collections. Develop and maintain strong internal controls to safeguard company assets and ensure integrity in financial reporting.
    • Oversee insurance coverage to protect the organization’s assets.
    • Lead and mentor the finance team, fostering a culture of collaboration, accountability, and continuous improvement. Identify training needs and facilitate professional development opportunities for the finance team.
    • Liaise with external stakeholders, including investors, auditors, and regulatory authorities.
    • Vendor Management - Negotiates and manages financial agreements with vendors and partners.
    • Implement and maintain financial management systems and software to enhance efficiency.
    • Collaborate with other departments, including operations, sales, and HR, to support crossfunctional initiatives and drive business results.
    • Stay abreast of industry trends, market dynamics, and regulatory changes that may impact the company's financial performance and strategy.
    • Provide strategic financial guidance and recommendations to senior management and the board of directors.

    Education

    • Bachelor's Degree in Finance, Accounting, or a related field.
    • An MBA or advanced degree would be an added advantage.
    • Professional certifications such as CPA, CMA, or CFA are strongly preferred.

    Experience

    • Proven experience (10+ years) in a senior finance role, with a track record of success in financial management, strategic planning, and leadership.

    Key Skills

    • Solid technical knowledge of finance and accounting principles, practices, and regulations.
    • Excellent analytical and problem-solving skills, with the ability to interpret complex financial data and trends.
    • Experience with financial systems and ERP software; proficiency in Microsoft Excel and other financial analysis tools.
    • In-depth understanding of logistics processes, including transportation, warehousing, inventory management, and supply chain optimisation. Familiarity with industry-specific challenges and best practices.
    • Strong communication and interpersonal skills, with the ability to effectively interact with stakeholders at all levels of the organisation.
    • Ability to adapt to different dynamic situations and environments.
    • High level of integrity, ethics, and professionalism, with a commitment to accuracy and attention to detail.
    • Commitment to diversity and inclusion in all aspects of employment

    Method of Application

    • All applicants are required to share a copy of their CV and Cover Letter through the following email address: hr@urysia.co.ke. Submission Deadline: 21st June 2024(Marketing Manager)
    • All applicants must submit a copy of their CV and Cover Letter to the following email address: hr@urysia.co.ke Submission Deadline: 30th June 2024(Sales Consultants (10 Positions Open))

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