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  • Posted: May 25, 2022
    Deadline: May 25, 2022
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    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
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    Sales Operations Coordinator

    Essential Duties and Responsibilities

    Automation and Sales Process Improvement

    • Responsible for the development and implementation of new processes and procedures for effective and efficient team operations.
    • Create and maintain documentation on key processes, policies, and relevant training materials on any automated processes.
    • Act as the liaison on sales force automation and oversee its gradual improvement and scope to cover the entire sales process.
    • Proactively identify opportunities for improvement in the Sales process. Work closely 
    • with the field to identify the opportunities, develop an action plan, monitor execution, and report out performance.

    Data Management: Reporting and Analysis

    • Standardize and build business reporting metrics for strategic analysis and internal 
    • business review at all levels of the organization including executive, middle management, and field level sellers.
    • Partner with sales leadership to develop and train commercial teams on key dashboards, 
    • reports, and processes that will make the team more efficient and successful.
    • Help sales leaders make data-driven decisions through advanced analysis and better forecasting using predictive models/tools.
    • Work alongside commercial leaders to define quarterly objectives, standardize business 
    • reporting, and create dashboards for sales executives and teams in line with the set objectives.
    • Own the end-to-end process of tracking and analyzing the outlet evolution per individual customer and delivering regular insights to the business.

    Demand Planning & Target Setting

    • Support the execution of the annual planning cycle, territory design, sales roadmaps and targeting.
    • Translation of overall KBBL business objectives to targets for sales team and distributors
    • Development of demand plan based company business objectives.
    • Alignment of demand plan with supply planning process and production team

    Performance Management for Key Resources

    • Work with CSM to create and maintain a world-class Sales culture, focused on delivering results by providing ongoing coaching and development of sales support staff.
    • Analyze performance metrics data and leverage it to effectively coach and develop the Sales Support team.
    • Getting accurate, real-time visibility of team performance in addition to comparing individual performances within a sales team
    • Provide sales process training to sales personnel to enhance their skills and overall efficiency.
    • Using results obtained from sales forecasting and analysis, offer recommendations critical for deciding suitable sales strategy and business go-to-market model. 

    Team Facilitation and Enforcement of Sales Routines by Key resources.

    • Oversee the enforcement of sales routines by key resources to ensure compliance.
    • Team facilitation to always ensure smooth operation of the sales team and timely execution of their deliverables.
    • Keeping the sales force in check tactically by making sure their everyday tasks are aligned with the company strategy.
    • Provide salespersons with useful product information as well as sales data and best practices for optimal sales performance.
    • Drive key work streams with the ability to identify milestones, activities, deliverables, and requirements to create project plans and track to deadlines
    • Work with marketing to enable salespeople and tie marketing activities to sales processes.

    Required Qualification Knowledge, Skills and Abilities

    • Holder of a Degree in Finance, Economics, Statistics or any other related area
    • Possession of between 3-6 years in a similar role in FMCG set up.
    • Ability to use advanced Excel, or any other BI tool.
    • Proficiency with any sales automation tool.
    • Well-developed capabilities in problem-solving and crafting efficient processes.
    • Demonstrate the ability to think both analytically and creatively.
    • Possesses strong problem-solving skills.
    • An innate drive to innovate and optimize the use of available resources
    • Communicates clearly and effectively.
    • Pays close attention to detail.
    • Manages time efficiently.
    • Works well with a team.
    • Possesses strong report writing skills.
    • Can conduct independent research.
    • Ability to translate different sets of data into a compelling whole story that drives value for commercial leadership

    go to method of application »

    Sales Auditor

    Responsibility – The Overall Accountabilities

    • The Sales Auditor is responsible for supporting business growth by undertaking sales audits in the trade guided by the set PICOS.
    • Undertaking detailed audits as directed by Sales Operations Coordinator. 
    • Preparing appropriate audit documentation including checklists among others.
    • Summarizing both quantitative and qualitative data.
    • Monitoring the activities of key competitors, assessing how their activities impact our plans.
    • Reviewing the sales data from the trade, reviewing any errors or exceptions, and making corrections as necessary to ensure that sales logs are accurate. 
    • Supporting the development of the trade marketing strategy in accordance with the KBBL business strategy.
    • Drive growth of numeric distribution at retail trade through agency motorbike sales representatives. 
    • Upholding of retail PICOS execution standards through regular Audit of retail outlets and initiating corrective action.
    • Monitor/analyze sales and market trends while giving regular and accurate intelligence on competitor activities.
    • Primary Objectives / KPI
    • Priority #1 – Independent AUDIT of PICOS.
    • To be refined in agreement with the Sales Ops Coordinator from time to time.

    Skills / Qualifications / Education

    • Bachelor’s degree in Marketing, Business Administration or similar.
    • Strong communication skills, both written and verbal in English.
    • Strong research and analytical skills
    • Prerequisites-Experience
    • The successful candidate for the position will have obtained the following experience: 
    • Strong Background in collecting and analyzing
    • Sales experience will be added advantage

    Method of Application

    Interested candidates to send their updated CVs to recruit@kenafricind.com quoting The job tittle as the subject on or before 25th May 2022

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