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  • Posted: Mar 30, 2026
    Deadline: Apr 10, 2026
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    Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
    Read more about this company

     

    Shopper Manager - Premium Spirits, EABL

    Role Responsibilities:

    • Channel Marketing and Promotion: develop and execute channel and brand specific marketing and promotional campaigns to drive traffic, increase sales, and enhance brand visibility; co-ordinate with marketing and creative teams to develop channel-specific marketing materials, Point of Sale (POS) displays, and promotional collateral; monitor and evaluate the effectiveness of marketing and promotional activities, tracking ROI; adjust strategies as needed. 
    • Shopper Marketing Strategy: Craft category and brand Shopper Marketing programs for scaled execution across multiple channels (on-trade/bars and off-trade/retail). 
    • In-Outlet Program Execution: Manage the cycle of in-outlet brand programmes, from initial brief to toolkit development, customer proposition, and final measurement & evaluation (M&E). 
    • Commercial Accountability: Own the in-outlet programme creation budget and deliver category growth (driving brand growth ahead of the category). 
    • Agency Management: Lead BTL (Below-the-line) marketing agencies to deliver high-quality, industry-leading POS materials and activations. 
    • Cross-functional Leadership: Work with Sales, Brand, and Supply teams to align on marketing business plans 
    • Distribution Management: optimize product distribution strategies to maximize availability, reach, and shelf presence in target channels and markets; monitor and evaluate distribution network performance, identifying opportunities for expansion, consolidation, or optimization; develop sales plans, targets, forecasts to drive market share growth. 
    • Market Analysis and Insights: conduct market research, competitor analysis, and consumer insights studies to understand channel dynamics, shopper behavior, and competitive landscape; utilize market insights and data analytics to identify opportunities for growth, innovation, and differentiation within each channel; stay abreast of industry trends, regulatory changes, and emerging opportunities that may impact channel strategy and performance. 
    • Budget Management: develop and manage the category/brand budget, forecasting resource needs and investment priorities for channel management initiatives based on strategic priorities and ROI potential. Optimize spending to maximize channel impact and efficiency. 
    • Governance: Ensure End To End (E2E) compliance of set standards in Channel & Shopper activities, agency management and Resource Utilisation.  
    •  
    • Key Performance Indicators
    • Financial: Delivery of NSV (Net Sales Value) and Gross Margin targets, as well as management of the A&P (advertising and promotion) and TI (trade investment) budgets. 
    • Market Share: Growing brand share ahead of the category (Growth in premium spirits sales and value share). 
    • Visibility & Activation: Success of in-store/bar campaigns, measured through visibility and shopper engagement (Activation ROI and effectiveness). 
    • Conversion rate at point of purchase. 
    • Retail execution compliance. 
    • Shopper engagement metrics. 
    • Measurement & Evaluation (M&E): 100% compliance of M&E standards. 

    Experience / skills required:  

    • Educated to university degree level or equivalent. Postgraduate qualifications an advantage 
    • Proven experience either within an FMCG organization within commercial or customer marketing 
    • A consistent track record in field sales & customer marketing experience, with demonstrated ability in planning and execution. 
    • A good understanding and strong capability to mentor others on customer marketing fundamentals & BTL (below the line) process. 
    • Excellence in terms of communication skills along with demonstrating outstanding partnership with internal and external collab  

    go to method of application »

    HR Operations Specialist - Knowledge & Data Management

    Top Accountabilities: 

    • Own the HR Knowledge base and data quality for HR operations across EABL ensuring policies, SOPs, FAQ template are accurate current and easy to access.
    • Develop and maintain structures and employee information on the HR portal and shared repositories, driving manager and employee self-service usage and consistent application of HR processes.
    • Perform regular HR data quality checks in the core HR systems, resolving issues with process owners and improving integrity of employee and organisation data.
    • Produce standard HR operations reports eg Power BI to supervise important measurements and insights (Volume, SLA, errors) and provide actionable insights.
    • Act as the subject matter expert for the HRIS system collaborating with IT to implement system upgrades, enhancement and integration.

    Qualifications: 

    A degree or equivalent experience in Human Resource or equivalent. Professional membership e.g IHRM, CIPD

    Skills and Experience: 

    • Work Experience: 3–5 years  in a similar role.
    • Systems Proficiency: Previous experience using cloud-based HR Information Systems 
    • Data & Analytics: Ability to analyze complex data sets and translate them into meaningful insights.
    • Problem Solving: Ability to trouble shoot and solve data and system queries.
    • Relationship building: Build relationships with a diverse range of internal and external partners and collaborators of different cultural backgrounds.

    go to method of application »

    HR Operations Specialist - Talent Acquisition & Onboarding

    Role Responsibilities:

    Market/Function Complexity 

    • This role requires an individual who is agile and can operate in a fast-paced environment to secure top-tier talent through an enhanced candidate experience and onboarding. 

    Leadership Responsibilities

    • The incumbent works with various HR teams across the region to deliver on the strategic objectives. This is an Individual contributor role 

    Top Accountabilities:

    Recruitment Administration

    • Post job requisitions on the Recruitment Portal
    • Co-ordinate job interview assessments, scheduling of interviews and managing candidate communication and documentation 
    • Co-ordinate offer administration and background checks with appointed vendor (s).
    • Serve as the main point of contact for new hires, addressing queries and managing employee profiles in HRIS systems.

    Onboarding

    • Plans and executes a corporate onboarding experience ensuring a great experience for new hires and a smooth integration into their roles and organization. 
    • Co-ordinates with Line Manager new hire access for software and hardware i.e. Laptop, Mobile phone, Biometric Access and systems access.
    • Ensures all new employees’ complete orientation, corporate onboarding and compliance training.
    • Guides employee to resources that describe key policies and procedures, such as codes of conduct and other compliance guidelines.
    • Periodically assess the recruitment and onboarding experiences to ensure a more scalable and measurable experience that meets the company’s 

    Qualifications: 

    • A degree or equivalent experience in Human Resource or equivalent. Professional membership – e.g IHRM, CIPD

    Skills & Experience: 

    • Work Experience: 3–5 years in General HR, Recruitment, and Onboarding
    • Planning and Organizing: Excellent planning and organising skills to manage multiple recruitments
    • Systems Proficiency: Experience in HR Information Systems (HRIS). Workday , SAP Success Factors will be an added advantage.
    • Communication: Strong interpersonal skills and ability to communicate effectively.
    • Relationship building: Build relationships with a diverse range of internal and external partners and collaborators, of different cultural backgrounds.

    Method of Application

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Average Salary at Diageo
KSh 217K from 5 employees
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