What You’ll Be Responsible For
Content Creation & Optimization
- Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority
- Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage
- Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)
- Develop landing pages and conversion-focused copy that turns traffic into qualified leads
Inbound Marketing Execution (Beyond SEO)
Execute inbound campaigns across multiple channels, including:
- SEO & content marketing
- Lead magnets (guides, checklists, playbooks, resources)
- Social media content that supports inbound distribution
- Website and landing page experiences
- Understand how content, distribution, and conversion work together in a full inbound funnel
Lead Magnets & Conversion Assets
- Plan and build lead magnets that solve real user problems and capture demand
- Write copy for gated assets, CTAs, thank-you pages, and follow-up flows
- Collaborate with marketing and design teams to improve conversion rates
Research & Strategy
- Conduct deep research on industries, competitors, and audience pain points
- Identify content gaps and opportunities across the inbound funnel
- Translate insights into strong content angles and inbound campaigns
- Stay up to date with SEO, inbound, AI-search, and content distribution trends
Analytics & Performance
Monitor and evaluate content and inbound performance using:
- Google Search Console (GSC)
- Google Analytics 4 (GA4)
- SEMrush, Ahrefs, AIO
- Optimize content based on performance, engagement, and conversion data
- Make decisions rooted in outcomes, not just traffic
What We’re Looking For
Must-Haves
- Proven experience as an Inbound Marketer, Content Marketer, or Content Writer
- Strong understanding of SEO, search intent, and inbound funnels
- Ability to create content that drives value, not fluff
- Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools
- Excellent written English with strong storytelling and persuasion skills
- Portfolio showing results-driven inbound or content work
- Understanding of how AI is changing content discovery and search
- Familiarity with social media as a content distribution channel
go to method of application »
This role requires someone who understands the realities of scaling startups — changing priorities, imperfect systems, fast iteration, and high ownership. You will work closely with the founder, developers, and outreach team to ensure client delivery keeps pace with growth while maintaining strong results and retention.
Responsibilities
Client Relationship Ownership
- Act as the primary point of contact for 20–30 active clients
- Lead client check-ins, manage expectations, and handle ongoing requests
- Anticipate risks early and proactively prevent churn
- Own client satisfaction, retention, and long-term success
Campaign Performance & Results
- Diagnose and resolve underperforming cold email campaigns
- Troubleshoot deliverability issues, list quality problems, and low-converting copy
- Quality-check campaigns before launch to ensure readiness and performance
- Continuously optimize campaigns for measurable outcomes
Processes, Systems & Documentation
- Build and refine delivery documentation as the business scales
- Create practical playbooks that evolve with a growing startup
- Track SLAs, client health metrics, and delivery standards
Cross-Functional Collaboration
- Work closely with the development team on technical and infrastructure issues
- Coordinate with the outreach team on execution and optimization
- Report directly to the founder on client health, risks, and delivery performance
What Makes You a Perfect Fit
- You have operated in fast-growing startups where roles are fluid and ownership is high
- You take responsibility for outcomes without waiting for perfect processes
- You communicate directly and confidently with founders and executives
- You are comfortable adapting as the business evolves
- You focus on execution, impact, and results
Required Experience & Skills
- Experience leading client delivery, operations, or account ownership within a growing startup or early-stage company
- Background in cold email agencies, lead generation, or similar high-velocity environments
- Hands-on expertise in cold email strategy, copywriting, deliverability, warm-up, and inbox placement
- Ability to personally write copy and troubleshoot campaigns when needed
- Technical enough to understand APIs, automations, and data flows without relying heavily on engineering
- Daily, practical use of AI tools for real operational work
- Strong problem-solving skills and comfort working in environments where systems are still being built
go to method of application »
We are seeking a Head of Revenue to build, own, and scale the entire revenue function. This role is responsible for driving pipeline creation, closing high-value deals, building strategic partnerships, and establishing strong revenue operations.
This is a hands-on, execution-focused leadership role. You will be accountable for measurable outcomes across sales, partnerships, customer acquisition, and retention. The contract-to-hire structure is designed to ensure clear impact before transitioning into a long-term leadership position.
Responsibilities
Sales & Business Development
- Develop, own, and execute the end-to-end sales strategy across B2B, diaspora-led, and Global South markets.
- Build and manage a qualified sales pipeline with clear stage ownership and predictable conversion.
- Source, negotiate, structure, and close deals with enterprise partners, SMEs, and ecosystem players.
- Consistently achieve or exceed monthly and quarterly revenue targets tied to ARR and Total Payment Volume (TPV).
Partnerships & Ecosystem Growth
- Identify, negotiate, and onboard strategic partnerships with banks, fintechs, payment processors, and diaspora associations.
- Build channel partnerships to expand market reach across North America, Europe, and Africa.
- Develop and manage long-term ecosystem relationships that drive sustained revenue growth.
Customer Acquisition & Retention
- Lead customer acquisition initiatives targeting traders in Global South markets and diaspora-owned businesses.
- Establish customer success processes that drive activation, retention, and referrals.
- Use CRM and performance data to improve customer journeys and increase lifetime value (LTV).
Revenue Operations & Forecasting
- Own and operate the CRM system (Zoho, Pipedrive, Salesforce, or similar).
- Design workflows, dashboards, and reporting to ensure accurate pipeline visibility.
- Implement data-driven forecasting to inform leadership on revenue health and growth opportunities.
- Collaborate closely with Product and Marketing to align go-to-market execution.
What Makes You a Perfect Fit
- Highly execution-driven with strong ownership of revenue outcomes.
- Data-oriented and disciplined in CRM usage and reporting.
- Confident deal closer with strong negotiation skills.
- Comfortable operating in fast-paced, high-growth, and ambiguous environments.
- Relationship-builder who can operate at both strategic and hands-on levels.
Required Experience & Skills
- 7–10+ years of experience in sales, business development, partnerships, or revenue leadership.
- Proven track record of closing high-value deals and exceeding revenue targets.
- Strong hands-on experience with CRM platforms (Zoho, Pipedrive, Salesforce, or HubSpot).
- Experience operating within fintech, payments, or B2B SaaS environments.
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