Vacancies at Unga Holding

Role Purpose:

The commercial baker drives commercial baking products and solutions adoption, customer engagement, and sales growth across the Modern Trade and General Trade channels through baking demonstrations, recipe development, technical support, and training. The role contributes to commercial growth by working closely with customers, sales teams, distributors, and internal stakeholders to position Unga products and solutions as the preferred market choice.

Key Duties and Responsibilities:

Customer Engagement & Technical Support

• Conduct baking demonstrations, test bakes, and product application sessions for customers and prospects
• Provide technical baking support and troubleshooting to customers to improve product performance and customer satisfaction
• Train customers on proper product usage, recipe optimization, and baking techniques
• Support customers in developing new recipes and applications using Unga products

Sales & Business Development

• Support the commercial team in driving volume and revenue growth across HORECA and GT channels
• Assist in onboarding new bakery customers and expanding product penetration within existing accounts
• Support customer activations, exhibitions, roadshows, and promotional activities
• Identify customer opportunities and market trends to support category growth

Product Quality & Innovation

• Monitor product performance in the market and provide customer feedback to internal teams
• Collaborate with QA, R&D, and Production teams on product improvement initiatives
• Support new product launches and customer trials
• Ensure product consistency and adherence to quality standards during demonstrations and customer engagements

Training & Capability Development

• Conduct internal training for sales teams and merchandisers on bakery products and applications
• Develop training materials and baking guides for customers and internal teams
• Build customer capability through continuous engagement and practical support

Reporting & Market Intelligence

• Prepare reports on customer visits, demonstrations, market feedback, and competitor activities
• Track product performance and customer adoption trends
• Share actionable market intelligence with commercial and technical teams

Job Requirements

Educational Background & Experience

• Degree in Food Science, Baking Technology, Hospitality, Culinary Arts, or related field
• Minimum 3 years’ experience in commercial baking, bakery operations, or FMCG bakery technical support
• Strong understanding of bakery ingredients, dough handling, and bakery production processes
• Experience working with HORECA customers, bakeries, or distributors is an added advantage
• Valid Driver’s License

Key Attributes / Competencies

• Strong baking and product application knowledge
• Customer engagement and relationship management skills
• Demonstration and training capability
• Strong communication and presentation skills
• Commercial awareness and business acumen
• Problem-solving and analytical skills
• Planning and organizational skills
• Results-oriented and self-driven
• Collaboration and teamwork

go to method of application »

Role Purpose:

The HORECA Key Accounts Executive role is responsible for driving sales growth, managing customer relationships, and ensuring excellent execution within the Hotels, Restaurants, Cafés, Caterers, and Institutional segment. The role focuses on growing revenue and volume within assigned accounts while ensuring high service levels, timely collections, and positioning Unga as the preferred supplier within the HORECA channel.

Key Duties and Responsibilities:

Sales & Business Development

• Drive sales volume and revenue growth within assigned HORECA accounts
• Identify and onboard new HORECA customers within assigned territory
• Ensure achievement of monthly and annual sales targets
• Drive product penetration and SKU listings within customer outlets

Customer Management

• Build and maintain strong relationships with chefs, procurement teams, outlet managers, and business owners
• Conduct regular customer visits and business reviews
• Ensure timely resolution of customer issues and complaints
• Ensure proper order planning and servicing for all assigned accounts

Financial Management

• Ensure effective management of customer receivables within approved credit terms
• Follow up on overdue balances and support account reconciliations
• Minimize returns, expiries, and claims within assigned accounts

Business Processes

• Monitor competitor activities, pricing, and market trends and share feedback with the line manager
• Work closely with Supply Chain, Finance, QA, and Customer Service teams to ensure smooth operations
• Ensure adherence to all company commercial policies and procedures
• Support execution of promotions, activations, and customer engagement initiatives
• Monitor stock availability and ensure high service levels within assigned accounts

Job Requirements

Educational Background & Experience

• Degree or Diploma in a business-related field
• 2+ years of FMCG sales experience preferably within HORECA or Key Accounts
• Good understanding of HORECA customer operations
• Experience managing food service or institutional accounts is an added advantage
• Valid Driver’s License

Key Attributes / Competencies

• Good understanding of trade mathematics
• Negotiation and persuasion skills
• Customer relationship management capability
• Strong communication and interpersonal skills
• Problem solving ability
• Good planning and organizational skills
• Results-oriented and self-driven
• Effective reporting and analytical skills
• Collaboration and consultation skills