Brand Ambassadors at Armada Human Capital

PRIMARY RESPONSIBILITIES:

BRAND EDUCATION

• Identify and conduct tastings with the targeted consumers/opinion leaders who fit the profile of the Jameson brand.
• Train and induct the Pernod Ricard Sales force and the appointed distributors on the brand to generate interest and a robust understanding of quality and heritage
• Conduct tastings with lifestyle influencers and engage different channels.
• Execute a mentoring programme with key trade customers and in particular bartenders, bar managers and mixologists.

BRAND ACTIVATION

• Recruit and convert Key influencers and target consumers to the brand through trial and brand education.
• Seek relevant opportunities for brand activation – trade associations, relevant events etc.
• Optimise visibility and identify opportunities (e.g. in-store communication) for the brand in the off-trade; assist sales team with store merchandising, incorporating POS materials etc.
• Provision and presentation of the brand best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team.
• Highlight and promote the brand PR activities to relevant media / press contacts.
• Identify opportunities in the market suitable for the brand involvement.
• Identify and target on trade accounts for brand image/development in collaboration with the Trade Marketing Manager.

REPORTING

• Manage a daily and monthly calendar schedule for brand education programs.
• Submit monthly brand education and activation reports.
• Capture data of tasters for use by Pernod Ricard Kenya marketing.
• Collate local market insights and trends.
• Manage the brand assets.

MINIMUM REQUIREMENTS

• Bachelor’s Degree in a relevant discipline.
• Sales and Marketing professional qualifications will be an added advantage
• Three (3) years’ work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets.
• A dynamic, entrepreneurial and enthusiastic ‘can do’ attitude.
• A flair to present with passion – demonstrating on target messaging and brings messaging to life through positioning a compelling story to engage audiences.
• A self-confident, outgoing individual who actively enjoys building strong relationships.
• Working collaboratively with peers to achieve results together – a team player.
• A self-starter who takes initiative to make things happen.
• Respects the company and brand positioning, key messaging and ways of working.
• Commitment to deliver quality executions on time – is reliable and hardworking.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
• A responsible attitude and approach towards alcohol.
• Strong social networking skills.
• Strong numeracy skills.
• Interest in bars/mixology. 

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PRIMARY RESPONSIBILITIES:

BRAND EDUCATION

• Identify and conduct tastings with the targeted consumers/opinion leaders who fit the profile of the Scotch Whiskey
• Train and induct the Pernod Ricard Sales force and the appointed distributors on the brands to generate interest and a robust understanding of quality and heritage
• Conduct tastings with lifestyle influencers and engage different channels.
• Execute a mentoring programme with key trade customers and in particular bartenders, bar managers and mixologists.

BRAND ACTIVATION

• Recruit and convert Key influencers and target consumers to the brands through trial and brand education.
• Seek relevant opportunities for brand activation – trade associations, relevant events etc.
• Optimise visibility and identify opportunities (e.g. in-store communication) for the brands in the off-trade; assist sales team with store merchandising, incorporating POS materials etc.
• Provision and presentation of the brands best practice to assist in design and implementation of key on/off trade activities to Sales and Marketing team.
• Highlight and promote the brands PR activities to relevant media / press contacts.
• Identify opportunities in the market suitable for the brand involvement.
• Identify and target on trade accounts for the brands image/development in collaboration with the Trade Marketing Manager

REPORTING

• Manage a daily and monthly calendar schedule for brand education programs.
• Submit monthly brand education and activation reports.
• Capture data of tasters for use by Pernod Ricard Kenya marketing.
• Collate local market insights and trends.
• Manage the brands assets.

MINIMUM REQUIREMENTS

• Bachelor’s Degree in a relevant discipline.
• Sales and Marketing professional qualifications will be an added advantage
• Three (3) years’ work experience in a Sales and Marketing dynamic environment/Hospitality experience managing premium On Trade outlets.
• A dynamic, entrepreneurial and enthusiastic ‘can do’ attitude.
• A flair to present with passion – demonstrating on target messaging and brings messaging to life through positioning a compelling story to engage audiences.
• A self-confident, outgoing individual who actively enjoys building strong relationships.
• Working collaboratively with peers to achieve results together – a team player.
• A self-starter who takes initiative to make things happen.
• Respects the company and the brands positioning, key messaging and ways of working.
• Commitment to deliver quality executions on time – is reliable and hardworking.
• A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
• Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brands and company in an appropriate manner.
• A responsible attitude and approach towards alcohol.
• Strong social networking skills.
• Strong numeracy skills.
• Interest in bars/mixology.