Are you excited about helping an exciting new brand grow? Are you a sales guru? Do you enjoy networking in a dynamic industry? Savannah Brands is hiring!
About the role
They are looking for entrepreneurs in the making who love the restlessly independent lifestyle in urban Kenya. Specifically, they need a Head of Commercial to lead their challenging and exciting growth trajectory in Kenya. A natural networker, this person knows how to open and close a deal. They don’t just talk a good game, however, they also know how to build and implement a savvy commercial plan fit for the Kenyan landscape. They are looking for a sales superstar who will be accountable for the growth pillar of Savannah Brands in Kenya. Helping to define and execute how we grow the Savannah Brands portfolio through customer engagement and new customer acquisition.
Duties and Responsibilities
Sales Strategy & Execution
- Scope out the sales universe to get targets based on topline revenue and rate of sale targets
- Define which products, formats, pricing and merchandising are best, by channel
- Define an approach to go after that universe (distributors, 3rd party sales etc)
- Lead execution and tracking of commercial strategy
- Own the commercial budget
- Report monthly on spend vs. plan
Team Management
- Build a team of Savannah Brand warriors – hire the right mindset
- Train the team into exceptional warriors – equip them with the right tools
- Structure team responsibilities and targets to best drive growth – deploy them in the most effective way
Distributor and Key Account Management
- Own the distributor P&L to best deliver against growth and bottom line
- Lead contract negotiator including pricing and payment terms
- Ensure team is best structured to deploy against requirements
- Define annual plan with distributors and key accounts to maximise partnership (promotions, activations etc)
- Develop point of sale items aligned to brand needs
Partnerships and Events
- Define an annual events and activation schedule for the year to best reach the commercial targets
- Run the monthly product activations in-store and at events including managing the set-up, the promoters, engaging consumers and amplifying each activation online
- Engage and entertain influencers at key events
- Support MD in identifying and locking awareness-driving partnerships, cross product partnerships etc
Desired Candidate Profile
Does this sound like you?
- A minimum of 4 years' commercial experience in product sales
- A background in food and beverage, specifically dealing with alcohol, is a huge plus
- You have great experience with the commercial landscape in Kenya
- You have an undergraduate degree in a relevant discipline
- You have experience building sales systems and processes from scratch and implementing them
- You have great analytical skills and experience
- You have experience building and leading a high-performing team
- You are fluent in both written and spoken English and Kiswahili
- You are a results-driven and independent individual but also able to be a team player
- You have amazing time-management skills
- You are ambitious and ready and willing to learn
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