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  • Sales Representative (Horeca) at Sheer Logic

  • Posted on: 10 July, 2019 Deadline: 12 July, 2019
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  • Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public.

    Sales Representative (Horeca)

     

    The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.

    Responsibilities

    Area 1: 4 A’s Execution in HORECAS

    • Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand
    • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand
    • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet
    • Identify, negotiate,  plan  and  execute  activation  opportunities  such  as  promotions  and  tastings  with customer in line with the territory sales

    Area 2: Sales Revenue Growth in HORECAS

    • Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
    • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
    • Pro-actively manage the cash and credit resources of the customer to drive growth of brands in terms of volume and value.
    • Monitor and manage company assets such as fridges, vehicles within the policies and procedures to ensure optimal use.
    • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
    • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
    • Identify Potential New Accounts and open the accounts directly with to grow business and Drive Volumes.

    Area 3: Debt Management

    • Ensure Account payment and Reconciliations are done on Time to avoid supply
    • Ensure HORECAs Accounts operates within the stated credit

    Area 4: Relationship Management.

    • Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key
    • Ensure Timely address of Customers
    • Ensuring Immediate Customer Feedback.

    Qualifications

    • Bachelor degree in business a business related course.
    • Membership in a professional body would be an added advantage.
    • A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.

    Competencies/Attributes

    • Possession of a clean and valid driving license.
    • Practical experience in use of MS packages and ERP systems.
    • Strong oral and written communication skills.
    • Excellent Persuasion, negotiation and influencing Skills.
    • Drive for results with no excuses.
    • Ability to work independently with limited supervision, under pressure and meet deadlines.
    • High levels of professionalism with internal and external customers.
    • High level of integrity.

    Relationships and working contacts

    • Internal – sales and distribution, marketing and Customer Care departments
    • External – HORECAS, potential customers, distributors.

    Work Environment

    • This is a field based role.

    Method of Application

    Send your CV to recruitment@sheerlogicltd.com by 12th July 2019. Indicate the job title.

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