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  • Posted: Jul 10, 2019
    Deadline: Jul 12, 2019
  • Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effectiveness of our client, by developing solutions that bui...
    Read more about this company

    Sales Representative (Horeca)

    The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.


    Area 1: 4 A’s Execution in HORECAS

    • Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand
    • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand
    • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet
    • Identify, negotiate,  plan  and  execute  activation  opportunities  such  as  promotions  and  tastings  with customer in line with the territory sales

    Area 2: Sales Revenue Growth in HORECAS

    • Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
    • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
    • Pro-actively manage the cash and credit resources of the customer to drive growth of brands in terms of volume and value.
    • Monitor and manage company assets such as fridges, vehicles within the policies and procedures to ensure optimal use.
    • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
    • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
    • Identify Potential New Accounts and open the accounts directly with to grow business and Drive Volumes.

    Area 3: Debt Management

    • Ensure Account payment and Reconciliations are done on Time to avoid supply
    • Ensure HORECAs Accounts operates within the stated credit

    Area 4: Relationship Management.

    • Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key
    • Ensure Timely address of Customers
    • Ensuring Immediate Customer Feedback.


    • Bachelor degree in business a business related course.
    • Membership in a professional body would be an added advantage.
    • A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.


    • Possession of a clean and valid driving license.
    • Practical experience in use of MS packages and ERP systems.
    • Strong oral and written communication skills.
    • Excellent Persuasion, negotiation and influencing Skills.
    • Drive for results with no excuses.
    • Ability to work independently with limited supervision, under pressure and meet deadlines.
    • High levels of professionalism with internal and external customers.
    • High level of integrity.

    Relationships and working contacts

    • Internal – sales and distribution, marketing and Customer Care departments
    • External – HORECAS, potential customers, distributors.

    Work Environment

    • This is a field based role.

    Method of Application

    Send your CV to by 12th July 2019. Indicate the job title.

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