Digital Marketing Officer at World Wide Fund for Nature (WWF) Kenya

The role holder will oversee the maintenance, organisation and functionalities of the WWF- Kenya website and company intranet; as well as own the WWF Digital Communications strategy and be responsible for its formulation and execution. They will also ensure the continuous management of the WWF-Kenya online communication platforms (social media mechanisms being key) to approved WWF-Kenya standards.

Digital Marketing Officer Job Roles & Responsibilities

• Advise the company on strategic online approaches to improve on the company’s brand and image.
• Perform total quality management of the sites including aesthetics consistency, evaluation of links and usability.
• Responsible for planning, executing and evaluating e-marketing communications to support WWF communication and fundraising objectives.
• Coordinate Web advertising campaigns.
• Oversee search engine optimization and assist with content development.
• Plan and implement segmented tracking through e-marketing campaigns and digital communication campaigns;
• Advise on web application tools for the effective running of WWF Intranet and the corporate website;
• Ensure regular and timely updates on all assigned platforms; to ensure information is relevant and up to date;
• Support key departments in addition to develop and infuse their digital strategies.
• Supervise technical support and maintenance of the Intranet/corporate sites.
• Evaluate visitor trends and traffic sources to the corporate website;
• Track, compile and analyze website usage.
• Develop website performance metrics and ensure effective maintenance of sites within their mandate.
• Work in close partnership with the Communications team to develop and disseminate communications materials such as blogs, newsletters, annual reports and bulletin.

Key Qualifications for Digital Marketing Officer Job

• Bachelor’s degree in marketing or communication related field.
• At least 3 years’ experience is social media administration with a track record of success
• Networking and Relationship Building capability
• Media Relations and crisis management
• Strategic communications planning

Key Competencies

• Strategic thinking skills.
• Proven experience in using social media platforms and developing digital communications strategies.
• Strong understanding of current online marketing concept, strategies and best practice
• Excellent organizational and leadership skills,
• Excellent Customer focus, marketing and communication skills
• Brand management skills
• Ability to write with strict attention to detail, grammar, expression and thoughtfulness