Brand & Marketing Research Manager at UAP OLD MUTUAL GROUP

Job description

The role holder will be reporting to the Head of Brand Management and Marketing Strategy.

The key objectives for this position are: -

• Support the implementation of the brand strategy across the region and ensure all aspects of the business marketing and activities align with the brand promise and values.

• Identify and exploit new marketing opportunities that fit with the brand and maximise all opportunities for growth.

• Implements processes to ensure brand integrity in across the region.

• Champion the brand internally making sure all staff understand the brand and its goals.

• Drive increased market share and sales in all markets through effective brand campaigns and sponsorships

• Support the region and business units with researched market intelligence.

• Support the design, implementation and reviewing of customer value propositions

• Drive customer insights led initiatives and provide regular reports to drive business decision making

• Identifies, builds relationships and interfaces with internal and external resources -research creative, media production and buying

Qualifications and experience

• Bachelor’s Degree in Marketing or relevant business degree,.

• Post-graduate specialised marketing or professional qualification will be an added advantage

• Minimum of 5 years marketing experience within the financial service industry

• Hands on experience brand management and Marketing research

Knowledge and Skills

• Must be a strategic thinker with strong organizational and analytical skills.

• Organises time efficiently with the ability to prioritize work on a wide range of deliverables at once

• Good business acumen and good understanding of the market

• Self-starter who shows initiative and is able to work under minimal supervision

• Excellent Communication & Influencing Skills

• Innovative

• Builds and maintains strong business relationships