Trade Marketing Associates at Sun King (Formerly Greenlight Planet)

Reporting to: Associate Brand Manager

Key responsibilities for the role include:

1. Trade Promotions

• Developing promotional plans generated from trade opportunity insights and competition activity
• Working closely with retail manager, market research and brand managers to align trade programs
• Liaising with retail managers to plan for area promotions
• Managing agencies in implementation and evaluation of promotions
• Supporting brand team in the activity planning process, clarifying trade programs objectives, activities and schedule
• Assisting brand managers in the development of POS material specific to retail channels

2. Trade Visibility

• Procuring branding material, POS, merchandise and other resources required for the promotions.
• Managing all regional local council requirements relative to campaign.
• Carrying out weekly audits as per market itineraries to evaluate execution as per standard.
• Managing appointed agencies & training of merchandisers of picture of success
• In liaison with retail manager developing itinerary and routes for merchandisers

3. Retail store branding

• Ensure retail store location is at a vantage point and with-in retail standards
• Supervise and coordinate with supplier to ensure timely execution of Store branding as per signed off artwork

4. Agency and Supplier management

• Develop and manage close relationships with agencies and suppliers
• Drive cost productivity in procurement

The ideal Trade Marketing Associate:

• Has a Masters degree or Post Graduate qualification from a Premier institution
• Has 2-3  years of  Trade Marketing experience in a consumer-facing role, preferably across different countries
• Is mission-driven, entrepreneurial and passionate about making a significant difference in the world
• Lives and works in Kenya
• Has experience managing agencies and vendors
• Has practical experience in retail marketing and activation campaigns.
• Has the desire & drive to help take a break-out start-up to the next level
• Is fluent in English
• Enjoys the challenge of working independently and creatively with a fast-growing global enterprise
• Likes getting hands on and figuring out how to grow a high-potential business
• Has strong project management skills