Marketing Manager at Britam

Job description

Job purpose

The role holder will be responsible for developing and implementing the business units marketing strategy and marketing plans. The role will report to the Group marketing Manager and the business unit CEO.

Key Responsibilities

• Develop, implement and update Marketing Strategy for the Business Unit in line with the corporate marketing strategy.
• Develop, implement and review annually the Business Unit Marketing plan.
• Lead market research efforts to identify the gaps and viability of current and/ or existing products and services.
• Design and implement tactical marketing campaigns on all platforms at the Business Unit.
• Develop and manage the Business Marketing budget.
• Lead in the creation and production of all marketing collateral such as brochures, profiles, reports, merchandise and advertising in line BU marketing plan.
• Overall responsibility for brand management and corporate identity.
• Monitor and evaluate on effectiveness of marketing campaigns and communications.
• Develop creative, media and PR briefs.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Identify potential and support strategic partner relationships for Business Unit marketing
• Monitor trends and opportunities in existing and potential markets and categories and make recommendations
• Ensure content being uploaded and published on all platforms meets the brand consistency guidelines
• Manage and coordinate all events at the Business Unit level
• Coordinate new product development and manage the product life cycle in the Business Unit
• Act as the Marketing champion at the BU level to oversee signage and branding in all our branches
• Monitor competitor activity on Digital, print, electronic platforms and advise business.
• Oversee signage and branding of all branches.

Key Performance Measures

• Brand visibility and Image
• Successful implementation of BU marketing plans
• Timely updating of the BU marketing plans
• Brand loyalty
• Top of mind brand awareness
• Brand internalization successfully implemented
• Well maintained company image
• Working within budgets

Working relationshipsInternal working relationships

• The Marketing manager will be;
• Accountable to the Group Marketing Manager and Business Unit Leader
• Work with all the departments.

External working relationships

• Britam customers
• Service providers

Knowledge, Experience And Qualifications Required

• Bachelor’s degree in Marketing or a related field.
• 4- 6 years working experience in a marketing related field.
• Experience in marketing or corporate affairs industry will be an added advantage
• Professional qualification–CIM, MSK etc.

Technical and functional competencies

• Excellent customer service skills
• Ability to drive change
• Project Management
• Stakeholder Management skills
• Report writing ability.

Essential Competencies

• Deciding and Initiating Action
• Leading and Supervising
• Relating and Networking
• Persuading and Influencing
• Formulating Strategies and concepts.