Business Development & Marketing Manager at Virtual HR

Job Details

The position will be responsible for identifying and developing new market opportunities for the Company’s lubricant, fuel and non-fuel products to enhance profitability and market share, while
offering support to staff and clientele across the region.

Principal Accountabilities

• Building and managing customer portfolio to improve volumes, margins, credit metrics and business development.
• Monitoring Company performance and creating marketing strategies for profitability against performance targets in line with the Company’s strategic plan.
• Identifying emerging business and revenue generation avenues in the market and developing business plans to capture growth opportunities.
• Evaluating financial aspects of product development including budgets, expenditure, appropriations, return-on-investment and profit-loss projections.
• Managing and coordinating staff and distributors on marketing campaigns and promotions in line with the Company’s strategy.
• Developing products and methods for client retention and ensuring overall good customer relations across operations.
• Proactively liaising and communicating with all business units within the company to ensure customer’s requirements are met and exceeded.
• Taking the lead in commercial tender identification, compilation, submission and lobbying.
• Observing Company brand management and formulating public relations policies, procedures and controls.
• Taking charge of budget formulation and stewardship for the department and providing Company marketing reports.

Key Qualifications and Experience

• Bachelor’s degree in Sales and Marketing, Business Development or any other relevant field.
• A minimum of Five (5) years working experience in a sales and marketing environment.
• Proven expertise in account management, business development, budgeting, market research & intelligence, sales performance tracking & reporting and marketing & sales strategy.
• Experience in the oil industry will be an added advantage.
• Excellent analytical, negotiation, communication, interpersonal and public relations skills.
• Excellent supervisory, organizational and co-ordination skills
• Creative thinker with attention to detail and ability to prioritise.