Marketing & PR Officer at Sheer Logic

Sheer Logic Management Consultants is seeking to engage a dynamic individual for Marketing and PR Officer (Automotive Industry) position for one of our clients.

Job Description:

Directly responsible to the General Manager Sales and Marketing.

Responsibilities:

• To assist in formulating Marketing and Communications policy
• Develop and implement Marketing and Communication strategy/plan to support the brand equity and sales growth, to counter competitor activities – Variable and Fixed Marketing budgets
• Deploy monthly strategy and plans (commercial actions, tactical campaigns, media plans, auto shows and vehicle launches etc.)
• Review Marketing and Communications strategy and plans, assess effectiveness & efficiency and enhance
• Provide recommendations on new & innovative ways to enhance business through Marketing and Communications
• CRM: Customer Relationship Management – deploy CS initiatives, tools, processes, KPI’s & trackers
• PR (Public Relations): Ensure effective internal and external communication and expectation management
• To maximize sales and profitability through satisfaction and retention of customers to meet sales forecast
•  To develop the necessary Marketing and Communication organization to meet sales and profitability objectives
•  To ensure cost control to budget within department
• To develop the necessary tools, processes and tracker reports to manage:
• Brand: Equity improvement & Market share KPI’s
• Integrated Marketing Plan Tracker: Monthly reports, budget management & campaign success reports
• PR: Management tools implemented & support actions to enhance social media & market expectations
• CRM: Programs, Tracker reports, target achievement, improvement plans implemented
• Periodic activity reviews; management support & reports
• Digital: Enhancements tools – lead management & improving prospecting tactics

 Qualifications :

• Marketing and Communications management with good CRM, PR, and Marketing skills, knowledge and experience in the automotive industry
• Ability to manage and administer a department, to provide organization, systems and leadership
• Up-to-date knowledge of vehicle legislation and of trade practices
• Able to motivate a team to achieve objectives
• Marketing and communications qualification an advantage