Account Executive at Ramco Group

Experience:

• 3–6 years in B2B sales. Print, marketing, or technology sector preferred

Target Markets:

• Corporates, SMEs, agencies, publishers, NGOs, packaging buyers across all sectors

ABOUT THE OPPORTUNITY

• The organization has invested in East Africa's only HP Indigo B2 digital press — a game-changing capability that brings high-quality, short-run, variable data, and personalised printing to the market at a scale and quality level previously unavailable in Kenya. This role is dedicated to unlocking the commercial potential of that investment.
• As our Digital Sales AE, you will be the face of the digital print offering. You will educate the market, build a prospect pipeline from scratch, and convert leads into loyal, repeat clients. This is a hunter role that rewards entrepreneurial energy and results.

WHAT MAKES THIS ROLE UNIQUE

HP Indigo B2 — Only in Kenya

• No competitor in Kenya operates a B2-format HP Indigo. You are selling a capability that simply does not exist elsewhere in the market.

B2 Format Advantage

• B2 sheet size (500mm x 700mm) enables larger formats, more pages per pass, and packaging applications beyond the reach of standard digital presses.

Variable Data & Personalisation

• Personalised direct mail, numbered certificates, bespoke packaging, loyalty cards — use cases that conventional offset cannot match.

Short Runs, Fast Turnaround

• No minimum run sizes, no plate costs, rapid turnaround. Ideal for SMEs, startups, agencies, and event-driven campaigns.

KEY RESPONSIBILITIES

• Own and grow the digital print revenue line for the organization, with a primary focus on HP Indigo B2 output.
• Develop and execute a prospecting plan targeting corporates, agencies, SMEs, NGOs, publishers, and packaging buyers.
• Educate prospects on the capabilities and commercial advantages of B2 digital print — many clients will be encountering this technology for the first time.
• Prepare and present tailored proposals and print samples, converting first-time buyers into repeat accounts.
• Manage the full sales cycle from prospecting to briefing, quoting, follow-up, and account management.
• Collaborate with the production and pre-press teams to ensure client briefs are technically accurate and deliverable.
• Maintain an active and up-to-date pipeline in the CRM, reporting weekly to the Head of Sales.
• Attend client sites, industry events, and marketing forums to build brand awareness for the company's digital offering.
• Gather and share market intelligence on client needs, competitor activity, and emerging applications for digital print.

TARGET CLIENT SEGMENTS

• FMCG & Retail brands — short-run packaging, promotional materials, product launches.
• Banks, SACCOs & Insurance firms — personalised statements, certificates, direct mail.
• NGOs & Development organisations — reports, branded collateral, event materials.
• Creative & Marketing agencies — client campaigns requiring digital-quality short runs.
• Publishers & Corporates — books, reports, branded stationery at commercial quality.
• SMEs & Startups — first-time print buyers who need low minimums and fast delivery.

WHAT WE ARE LOOKING FOR

• 3–6 years of proven B2B field sales experience with a track record of hitting targets.
• Hungry, consultative sales approach — able to listen to a brief and build a compelling solution around it.
• Strong presentation and communication skills; comfortable in the boardroom and on the shop floor.
• Existing network in Nairobi's corporate, agency, or SME community is a significant advantage.
• Interest in or exposure to print, design, marketing, or technology is valued.
• Self-motivated, organised, and resilient — this is a new sales territory requiring a builder mentality.
• Degree in Business, Marketing, Communications, or a related field.

WHAT WE OFFER

• Competitive base salary plus an uncapped commission structure.
• The privilege of selling a genuinely unique product — East Africa's only HP Indigo B2 digital press.
• Full technical training on the HP Indigo platform and digital print applications.
• The backing of a 30-year-old, ISO-certified, 650+ employee print business.
• Clear progression path within the organization.