Area Sales Manager – Mt. Kenya Region at Bridge Talent Management

Job Description

We’re looking for an ambitious and results-driven Area Sales Manager to take ownership of market development for our new Kenyan-made wine brand across the Mt. Kenya region. This is a field-based role ideal for someone entrepreneurial, strategic, and ready to roll up their sleeves to introduce and grow a brand from the ground up.

Key Responsibilities

Market Penetration & Business Development

• Develop and execute a regional sales strategy to introduce and grow the wine brand in the Mt. Kenya region.
• Identify and onboard distributors, wholesalers, and HORECA (Hotels, Restaurants, Cafés) partners.
• Drive product visibility and availability in relevant retail outlets and consumption points.

Relationship Management

• Build strong relationships with key stakeholders including bar/restaurant owners, retail buyers, and regional distributors.
• Conduct regular visits to accounts to ensure product availability, staff training, and customer satisfaction.
• Act as the face of the brand in the region, championing its story and quality.

Sales Execution

• Achieve monthly and quarterly sales volume targets.
• Execute trade activations, tastings, and promotional campaigns to build product awareness.
• Monitor inventory levels with partners and ensure timely replenishment.

Market Intelligence & Reporting

• Provide weekly reports on sales activities, competitor insights, market trends, and customer feedback.
• Propose data-driven ideas to expand reach and increase brand share in the region.

Requirements

Qualifications

• Bachelor's/Diploma in a Business related course
• 5 + years’ experience in field sales, preferably in FMCG, beverage, or alcohol sales.
• Demonstrated experience working independently to open new markets or accounts.
• Strong network within the Mt. Kenya region’s HORECA or retail/distribution channels is a plus.
• Excellent communication, negotiation, and organizational skills.
• Valid driver’s license and willingness to travel frequently within the region.

What We Offer

• Opportunity to be part of a growing, proudly Kenyan brand.
• Competitive base salary + performance-based commissions.
• Autonomy to shape the region’s growth strategy.
• Wine training and brand immersion experience.