Brand & Communications Manager at Britam

Job Purpose:

• Reporting to the Strategy & Investor Relations Director the role holder will be responsible for spearheading management of the company’s image and reputation through strategic corporate communication, establishing and managing strategic public relations plans and plays a role in protecting and enhancing the department/company’s public reputation and ensures the quality and integrity of messages presented in corporate publications.
• The role holder will also be responsible for developing, maintaining and implementing Britam corporate brand strategy, architecture, guidelines and the communications strategy and ensure consistent alignment of all the company's product, corporate communication and customer touchpoints to the brand guidelines.
• Role holder will be required to manage relationships with Brand and PR agencies and handle all media related queries to protect and maintain a good brand image to existing and potential customers.

Key responsibilities

• Developing and implementing internal and external communication strategies for the company aligned to the mission and business goals of Britam;
• Initiate and manage the PR and Communication budget with clear targets on Return On Investment;
• Managing PR, Communication, and reputation management for the company in potential or full crisis situations to ensure brand equity is not affected;
• Media liaison role, responding to enquiries from media, organizations, and the public on general and specific issues affecting the company and collaborative initiatives including publication of media releases;
• Researching, writing and distributing press releases to targeted media aimed at enhancing the corporate brand of the company;
• Proactive media engagement, including pitching stories to media to enhance the corporate reputation of the company;
• Preparing and supervising production of promotional videos, documentaries, photographs, films and multimedia programs;
• Manage content for the company’s internet and intranet platforms;
• Regular engagement with Britam stakeholders i.e. segment leaders, to source for potential information to be communicated;
• Drafting speeches, speaking notes, and backgrounders for Senior Executives;
• Formulating communication policies and procedures to guide the development, approval, sharing and custody of company information;
• Work with Britam media monitoring agencies to enable them to deliver as per their mandate;
• Contribute to monitoring competitor trade and activities and proposing counter activities for major threats;
• Work closely with Marketing to ensure all marketing materials adhere to brand and communications strategy and policy;
• Providing strategic input and direction for the brand, developing style guides, templates, and other materials, and advising internal and external stakeholders on issues relevant to the brand;

Knowledge, experience and qualifications required

• Relevant Bachelor’s Degree; MBA is an added advantage.
• Professional communication qualification e.g. IPR/PRSK or equivalent.
• 7-10 years’ experience in a similar position; 4-5 of which should be in a managerial capacity in a busy environment. Commercial and general management experience in a company of approximately similar size.