Business Development and Marketing Manager at KUSCCO Ltd

Reporting To: Chief Executive Officer

Main Role: Formulation and implementation of Marketing Strategies, Product Development, Branding, Corporate Communication and Relationship Management.

Duties & Responsibilities

• Develop and implement business development strategic plans in line with the organizational strategy.
• Develop annual marketing initiatives that support the organizational objectives, implementing the marketing campaigns to support the objectives and updating marketing strategies based on market dynamics.
• Coordinate the development and delivery of KUSCCO Mutual product specific and value add marketing information including presentations, factsheets, strategy briefs, commentaries, multi-media updates, brochures & digital marketing deliverables.
• Be in charge of the marketing budget and optimize on spend to ensure return on investment. Report on all marketing functions to management and oversee the daily functioning of the department
• Identifying strategic partnerships and potential marketing alliances for the organization.
• Meet customer service financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances and initiating corrective actions.
• Create and build KUSCCO Mutual brand ensuring that it becomes a household name.
• Monitoring brand attributes implementation and ensuring their consistency throughout the organization.
• Spearhead consumer profiling database of intermediaries targeting increase of revenues per account
• Implement approved advertising, branding, promotional and marketing activities.
• Organize and coordinate advertising/product campaigns with mass media, press releases and public relations activities with targeted communications including brand awareness and visibility.
• Manage content creation, delivery and engagement on social media, increasing visibility for new and existing products.
• Improves customer service quality results by evaluating, and re-designing processes; establishing and communicating service metrics; monitoring and analyzing results and implementing recommended changes.
• Keep abreast with industry trends/issues and regulatory developments within the region and beyond.

Minimum Academic Qualifications & Experience

• Bachelor’s degree in Marketing, Public Relations, Communication or any other relevantmfield. A Master’s degree in Marketing, Public Relations, Communication, Strategic Management or any other relevant field will be an added advantage.
• Professional qualification in Insurance (ACII, FLMI or AIIK)
• Have a minimum of eight (8) years’ experience in the insurance industry, and a minimum of three (3) years in a management role with proven result oriented track record.
• Experience in managing and optimizing targeted digital campaigns (Facebook, Instagram, Twitter etc)
• Experienced leader of diverse people and processes with ability to lead, develop and direct team members to deliver high performance targets and standards.
• A demonstrated adaptability to drive change and transformation.