Business Development Manager at Workforce Africa

We are looking to recruit a highly qualified, experienced, self driven, dynamic and results-oriented individual. Reporting to the Principal and supervising a team of marketing and sales people. The Business Development Manager will be required to:

Program, design, development and Review (Executive programs)

• Analysis of market trends and potential opportunities for executive training programs
• Responsible for forecasting and demand planning for programs
• Develop and review annual executive programs training calendar
• Work closely with Head of Programs to support in research and development of new products/programs.

Budgeting and Budget Control

• Prepare, implement and manage the organization annual marketing and executive training budgets.
• Liaise with Finance for optimal pricing of the programs
• Preparations of return on investment for programs
• Work closely with Finance to facilitate timely collection in line with trade agreements.

Marketing and sales Management

• Develop and implement the organization Marketing Strategy
• Undertake and drive aggressive marketing activities to increase demand for the Organisation’s Academic/Professional, Open and in-house training programs.
• Carry out aggressive marketing activities to increase demand for HR Consultancy assignments that meet the needs of target clients.
• Formulate market segmentation plan to increase geographical penetration and reach.
• Manage Develop and measure marketing and sales team through regular appraisals.
• Development of College and Programs promotional materials and resources.
• Drive recruitment of students and conversion

Brand Management

• Development and implementation of branding/marketing materials to enhance visibility.
• Develop and manage our organisation brand manual/Brand book

Qualifications, Competencies and Experience

• Minimum of a Bachelor’s degree in business management with specialization in Marketing or related field
• Minimum 3 years’ experience in a similar position at a training institution
• Added advantage: Professional qualification in human resource management
• Experience in design and development of training programs
• Excellent communication skills (verbal and written).
• Self-motivated with a passion to succeed
• Excellent organizational and negotiation skills
• Team leadership and interpersonal skills