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Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.
About the role
This role is located within the Demand Sales business. The Commercial Performance Analyst role will be critical to the overall KBL short, medium and long term strategy in developing and driving our spirits and RTC strategy and operational excellence within retail outlets and distributors.
The job holder works closely with the Commercial Performance Manager – RTC & Spirits, Head of Spirits and RTC, Regional Spirits and RTC Development Managers.
Dimensions
Financial
Management of the Sales teams and sales tools to assure return on EABL’s investment through volume and NSV growth.
Market Complexity
KBL demand has 96% volume share of beer market and 52% volume share for Spirits. KBL demand is the No.1 FMCG Company in Kenya and also markets UDV brands. KBL operates in a very competitive environment that has seen the entrant of new players in the total alcohol category. This necessitates the need for pro-active business approach. The national distribution structure within the Kenyan alcohol market is key to KBL delivery of both volume growth and market share.
Market situation is changing rapidly due to the economic situation, declining disposable incomes, County Government legislation on Alcohol and opening up of the economic trading blocks allowing in flow of products from other markets. Consumers are becoming more sophisticated in the choice of drinks offered in the market. This requires proactive selling to maximise company market share and value share. Trade is evolving and being more sophisticated especially at retail level.
Purpose of the Role
The Commercial Performance Analyst will be responsible for collecting, compiling and analyzing sales and related data and providing valuable feedback and actionable insights to guide the various spirit and RTC strategy initiatives within the company
Top Accountabilities
Qualifications and Experience Required
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