Head of Modern Trade & eCommerce – East Africa at Sheer Logic

About the Role

• A leading multinational is seeking a Head of Modern Trade & eCommerce to accelerate growth in organised trade and digital commerce across East Africa.
• You will be responsible for developing and executing customer strategies, managing P&L, and optimising category strategies within the Modern Trade channel.
• This role sits on the Customer Development Leadership Team and contributes to the overall strategic direction of the business.

Key Responsibilities

• Lead implementation of annual business plan process for Modern Trade
• Develop and execute customer business plans and category strategies
• Negotiate trade terms and manage customer investments
• Manage P&L for customers and channel overall
• Conduct customer business plan reviews, adjusting
• Champion shopper insights and optimise promotional sell-out
• Act as ambassador between customers and the organisation
• Train and develop key account executives, ensuring team deliverables are met
• Accelerate Modern Trade growth through promotions, visibility, and innovation plans
• Lead S&OP process for Modern Trade, leveraging market intelligence

Qualifications & Experience

• Minimum 3 years’ experience in Account Management/Field Sales at management level
• International account management experience preferred
• Strong business acumen and customer relationship management skills
• Proven ability to develop and implement customer/channel business plans
• Experience in optimizing promotional sell-out and leveraging shopper insight