Hub Sales Coordinator at Bank of Africa Kenya Limited

Job Purpose

The position is responsible for coordinating all sales activities and sales teams in the allocated Hubs to reach the set targets in Deposits, Accounts, Loans, products and services to achieve the desired revenue of the Bank. The primary responsibility is to ensure that the Branches in the Hub achieve their branch fees and commission targets by implementing the robust and dynamic product and services actions

Responsibilities and Accountabilities

Financial 50%

• Implement and check attainment of business targets along Bank’s short and longterm strategy.
• Coordinate Group Sales initiatives in the Hub and ensure that the Hub achieves respectable results in the campaigns by setting or adapting local initiatives to achieve these goals.
• Continuously scan the market, Identify and translate market opportunities into new products and services to generate profitable business for the Hub and the bank
• Coordinate the Product and services budgeting, planning, monitoring processes of the hub to achieve the desired objectives.
• Actively monitor the productivity of the sales teams
• Coordinate the branch business strategy to achieve short term and long term objective

Customer 10%

• Through innovation, improve the customer on-boarding experience by monitoring and implementing a dynamic customer journey that is responsive to Hub customer needs and expectations within the service charter of the Bank
• Improve the delivery of products and services to customers by participating in the process re-engineering and cost optimization initiatives i.e. Digital Transformation initiatives in your hub to achieve desired objectives in efficiencies and service excellence.

Internal Processes 20%

• Plan and coordinate the implementation of business, products and services plans and the penetration of new or existing markets and monitoring the effectiveness of these
• actions in the hub.
• Implement an effective sales pipeline and lead tracking process to achieve the desired staff productivity in the hub.
• Review and re-allocate client portfolios to staff of the designated branches when need arises.

Learning and growth 20%

• Identify, manage, motivate and lead the Hub sales teams to achieve revenue and sales goals and objectives.
• Identify product and services training needs for the hub while working with the Human Resource Department to improve product knowledge in the hub through training

Key Performance Indicators (at least 5)

• Sales strategy – Participate in the development of sales strategies and Implement them to achieve at least 100% of the set targets
• Productivity – Conduct trainings on products, services and got to market approaches to drive performance of the Branch Relationship Managers and Relationship Officers
• Portfolio allocation – Segment the existing branch portfolios for proper management and guide the sales team on maximizing value from each portfolio.
• Product development and placement – Conduct Bi-Annual branch’s micro and macro environment analysis to ensure we have the right products and services for each branch.
• Customer growth and retention – Monitor portfolio value growth and account dormancy in branches and facilitate reactivation of the relationships.

Work Experience

• Over 6 years banking experience, with at least 4 years in sales and sales management.
• Strong knowledge and understanding of Business sales, current banking and financial services operating environment, products and Services.

Academic & Professional Qualifications

• University Degree preferably in a Business-related field.

Competencies and Attributes

• Leadership, management, organizational, and people management skills – Guide and focus the team in implementing strategies to achieve the set organizational goals.
• Communication Skills (Verbal & Written) and Presentation skills – Ability to communicate at all levels of the organization both internally and externally
• Product knowledge - Expert knowledge of products across Enterprise and Retail with the ability to translate these into sales opportunities.
• Emotional Intelligence - the ability to understand and manage own emotions, team, and various stakeholders including managing conflict through strong interpersonal, and
• organizational skills
• Strong analytical skills - ability to deconstruct information/critical thinking, to draw conclusions for problem analysis, resolution and decisions making.
• Market Intelligence - In-depth knowledge of the local market, customers and competitors and ability to keep abreast on changes in the market, customer requirements, competitors responses and the bank’s ability to use information to identify new business opportunities.