Inbound Marketing Manager at Pavago

About the Role

• We’re hiring a content-driven, inbound-focused marketer to build and scale our organic B2B lead generation engine.
• This role is not focused on cold outreach. Instead, you will be responsible for creating high-performing LinkedIn content, turning engagement into meaningful conversations, and converting those conversations into qualified pipeline.
• You will work closely with the founder, who handles closing, while you focus on driving consistent inbound opportunities through content and relationship-building.

What You’ll Own

Content-Driven Lead Generation (Primary Focus)

• Create and manage high-performing LinkedIn content (posts, carousels, hooks).
• Identify content angles that attract high-intent B2B prospects.
• Continuously test and optimize content based on performance.

Content Conversation Pipeline

• Turn content engagement (likes, comments, profile views) into meaningful conversations.
• Initiate natural, non-salesy DMs based on user intent.
• Qualify and move prospects into the pipeline.

Audience Engagement & Lead Nurturing

• Engage consistently with your audience through comments, DMs, and interactions.
• Build relationships with prospects through thoughtful follow-ups.
• Nurture leads using content, messaging, and value-driven interactions.

Funnel & Conversion Optimization

• Build simple content funnels (content → engagement → conversation → call).
• Develop lead magnets and nurture flows where needed.
• Improve conversion rates across each stage of the funnel.

Supporting Sales (Nice-to-Have)

• Collaborate with the founder to improve conversion quality.
• Share insights on messaging, objections, and audience behavior.
• Optionally support early-stage sales conversations.

Must-Have Experience & Skills

• 2+ years of experience in content-led B2B lead generation or organic growth.
• Strong experience with LinkedIn content and personal brand growth.
• Proven ability to generate inbound leads or conversations from content.
• Excellent copywriting and messaging skills.
• Strong understanding of B2B sales cycles (2–3 months).

What Makes You a Perfect Fit

• You know how to turn content into pipeline, not just engagement.
• You have personally generated inbound leads or booked calls from LinkedIn/content.
• You think in funnels and systems, not just posting content.
• You are both creative (content) and analytical (performance-driven).
• You are comfortable owning outcomes (leads, conversations, pipeline).