Manager Sales at CDL Human Resource

KEY RESPONSIBILITIES

Customer Relationship Management:

• Develop and maintain strong relationships with existing and potential customers, including retailers, distributors, and key decision-makers, to understand their needs and promote product sales.

Sales Target Achievement:

• Identify and pursue new sales opportunities to meet or exceed sales goals within assigned territories, managing sales pipelines and closing deals effectively.

Market Analysis:

• Conduct market research to identify trends, competitor activity, and potential opportunities for product expansion within the assigned market.

Inventory Management:

• Monitor stock levels, manage product availability, and coordinate with logistics teams to ensure timely delivery of products to customers.

Pricing and Negotiation:

• Negotiate pricing and terms with customers, considering market conditions, product features, and company policies.

Product Promotion:

• Educate customers about product features, benefits, and applications through presentations, demonstrations, and other marketing initiatives.

Order Processing:

• Receive and process customer orders accurately, ensuring proper documentation and coordination with the warehouse and logistics teams.

Reporting and Analysis:

• Track sales performance, generate reports on key metrics, and analyze data to identify areas for improvement and adjust sales strategies accordingly.

Distribution Channel Management:

• Manage relationships with distributors, wholesalers, and other sales channels to optimize product distribution and reach target markets.

Qualifications:

• Bachelor’s degree in business, Sales, Marketing, or related field.
• Minimum 5+ years of sales experience in Sports Footwear/Apparels/Accessories/Equipment.
• Strong knowledge of Kenya. retail & distribution ecosystem.
• Experience handling distributors, MBOs, and SIS formats.
• Proven track record of achieving sales targets.