Marketing and Brand Manager at Apollo Agriculture

Job Details

We are seeking a Marketing & Brand Manager to join our growing team and be in charge of shaping how farmers learn about and signup for Apollo’s products. This person will own our Marketing efforts, build the brand and help us scale our reach from 25k+ farmers in Kenya in 2019 to 1M+ farmers across the continent in 5 years. Our farmers are the centre of our business and their understanding of the value we deliver is critical for the scale we want to achieve.

Responsibilities

• Marketing and Brand Communications
  • Manage the brand, having a clear understanding of Apollo’s end-users
  • Own Apollo’s brand identity guidelines, lead creative direction and manage relationships with graphic designers
  • Collect and analyze data to extract customer insights, informing brand position, brand awareness and communications
• Customer Acquisition
  • Monitor and manage all customer acquisition channels used by Apollo
  • Proactively spend time in the field to understand current and potential customers
  • Deeply understand the Apollo customer journey, keeping an eye out for ways to enhance lead generation
  • Experiment with new channels for higher conversion and lower acquisition costs

Qualifications

• 4+ years of experience in strategic marketing and/or communications roles
• Experience leading a team while engaging both internal and external stakeholders
• Proficiency with data collection and analysis, both qualitative and quantitative
• A “can do” attitude and excitement for working in environments where intrapreneurship is highly valued