Marketing & Content Development Lead at ClerkMaster Consulting

Role Overview

• We are seeking a highly creative and strategic Marketing & Content Development Lead to drive our brand growth and engagement through compelling marketing campaigns and high-quality content. The ideal candidate will be responsible for shaping the brand voice, creating impactful narratives, and developing multi-channel marketing strategies that attract, engage, and retain our target audience.
• This role combines strong skills in marketing strategy, content creation, storytelling, and digital engagement, with leadership responsibilities for guiding content teams and collaborating across departments.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute integrated marketing strategies to build brand awareness, drive engagement, and support business growth.
• Lead campaign planning, execution, monitoring, and performance reporting across digital and offline channels.
• Identify opportunities for brand positioning and competitive differentiation.
• Manage marketing budgets and ensure ROI-driven initiatives.

Content Development & Management

• Create and oversee production of engaging content (articles, blogs, case studies, whitepapers, videos, social media, newsletters, etc.) aligned with brand voice and strategic goals.
• Build a strong content calendar to support product launches, campaigns, and thought leadership.
• Collaborate with internal teams (sales, product, design) to develop tailored content.
• Ensure consistency of brand messaging across all platforms.

Digital Marketing & Analytics

• Oversee SEO, SEM, email marketing, and paid campaigns to maximize reach and conversion.
• Optimize content for digital platforms, ensuring strong engagement across social and owned media.
• Monitor, analyze, and report performance metrics, providing insights for continuous improvement.

Leadership & Collaboration

• Lead and mentor a team of content creators, marketers, and external vendors/agencies.
• Foster a culture of creativity, innovation, and data-driven decision-making.
• Work cross-functionally with senior leadership to align marketing initiatives with organizational priorities.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 6–10 years of experience in marketing, content development, or brand communications, with at least 3 years in a leadership role.
• Proven track record in developing and executing successful marketing campaigns.
• Strong writing, editing, and storytelling skills with ability to adapt tone across different channels.
• Proficiency in digital marketing tools (Google Analytics, SEO/SEM, CRM, social media management platforms, CMS).
• Excellent project management, organizational, and leadership skills.
• Creative mindset with strong analytical and problem-solving abilities.

Key Competencies

• Strategic thinker with hands-on execution ability.
• Exceptional communication and interpersonal skills.
• Ability to lead teams and collaborate across functions.
• Innovative, adaptable, and results-oriented.
• Strong attention to detail and commitment to quality.

What We Offer

• Competitive salary and benefits package.
• Opportunity to shape and elevate a growing brand.
• Dynamic and collaborative work environment.
• Professional growth and development opportunities.