Marketing Executive at R4Kenya

Company Description

Our Client is a well-developed bakery in Kenya and they are seeking to recruit a passionate Marketing Executive to support their growth plan, they are interested in an innovative marketer who can translate the brand’s vision into a marketing plan that meets the needs of their target market. If you live and breathe marketing and have a flair for marketing food products, we need to talk.

Job Description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door and own their implementation.
• Grow business-to-business customer base by exploring new markets.
• Oversee designing and production of marketing materials, both online and offline.
• Measure and report on the performance of marketing campaigns.
• Generate ideas for valuable and engaging content for our website and social media platforms that attracts and converts our target groups to customers.
• Responsible for identifying and executing opportunities to improve our search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.
• Visit outlets to evaluate implementation of marketing activities and outlet image in line with brand identity.
• Event marketing: Actively source for participation in strategic events geared towards promoting brand awareness in targeted audience/ platforms.
• Advise and coordinate with the advertising agency and other stakeholders to produce relevant content that meets the needs of both BBROOD and our audience.
• Conduct regular surveys on customer service and satisfaction and give recommendations for improvement.
• Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Qualifications

• Must have affinity for food and flair for marketing food products.
• Demonstrable experience in a similar role together with a learning attitude.
• Proven experience in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate consumption.
• Ability to sell bakery products to other businesses.
• Excellent written and oral communication skills with a love for great copy and witty communication.
• Good experience with data-driven SEO analysis and optimization.
• BA/BSC degree in Marketing from a recognised institution.
• Membership to a professional body such as MSK.

Additional Information

Application Deadline is 30th June 2021